Insights - Page 3
- NewsConsumer
Optimal Deepens Retail Media Capabilities with Treasure Acquisition
“The addition of Treasure deepens our performance marketing capabilities”
- InsightConsumer
Amazon Brand Registry Checklist & Step-by-Step Guide
Here’s everything you need to know to register your brand on Amazon and unlock the special marketing features that will help grow your Amazon sales.
- InsightConsumer
Reddit Advertising: Is it Worth it and How to Get Started
Compared to Google and other channels, advertisers don’t have to make educated guesses at user interests: Redditors are on the website sharing this information freely.
- InsightConsumer
Amazon PPC Ad Types: A Guide to Help You Get Started with Amazon Advertising
Whether you’re an experienced Amazon seller looking to grow your sales or you’ve just set up shop yesterday, Amazon advertising is one of the best ways to get your product noticed…and purchased.
- InsightConsumer
Q&A with Senior Director of CTV, Sheb Alahmari
Connected TV (CTV) combines a century-old piece of technology – your TV – with internet capabilities.
- White paperConsumer
The Programmatic Advertising Dictionary
The terms you need to know for better programmatic advertising
- White paperConsumer
The 2022 Consumer Trends Report
9 major shifts that will impact life, culture, and work.
- White paperConsumer
The programmatic ad technology you need to understand for 2022
Understanding programmatic advertising is crucial to reaching your audience and moving them to action.
- InsightConsumer
Creative best practices for programmatic video
We’ve collected some creative best practices, both basic and advanced, for better programmatic video creative.
- InsightPolitics
How DemocraticAds will amplify your campaign’s voice
Our award-winning platform DemocraticAds.com makes it easy for your campaign to start running digital ads.
- InsightConsumer
Reporting 101: the metrics you need to know
One of the most important parts of advertising campaigns is understanding reporting – both what the metrics mean, and how to use them.
- InsightPolitics
Geofencing and finding your voters
With geofencing, Optimal puts the power of advanced geolocation behind your advertising campaigns.