HEALTHCARE

Healthcare marketing held to a higher standard

At Optimal, we combine the highest quality data and brand-safe inventory to deliver the most effective digital media solutions for consumer health brands and organizations. Fully-permissioned, transparent, and trustworthy, we protect patient privacy while creating the highest quality audiences anywhere.

30MM
Patients in our permissioned panel
750K
Medical professionals in our HCP panel
250+
Individual patient condition segments
5,500
Individual attributes in each audience model

Welcome to a more ethical – and effective – way of reaching your audiences.

Fully permissioned, opt-in audiences

While others create audiences surreptitiously, and without patient permission – we only use permissioned data that’s both HIPAA and NAI compliant. This protects the privacy of patients and consumers, while connecting you to the exact people you want to reach.

Data that goes way beyond demographics

Because our data is fully-permissioned, we can model and scale audiences using thousands of different attributes spanning demographic, geographic, attitudinal, behavioral, financial, retail, and political data.

10x more accurate audiences

Precision matters. While others are required to build watered-down segments that reach tens of millions, our audiences are designed to reach only those consumers, patients, caregivers, and medical professionals you need to engage. It’s why our data is at least 10x more accurate than the competition.

Commitment to quality control and brand lift

We’ve made it our mission to make certain that our data can help you achieve your KPIs. Our stringent quality controls result in transparent, scaled audience segments that are 3x to 20x more likely to resemble the individuals in each seed audience we create. And, unlike the others, we never grade our own homework.

Introducing
Aura

Aura is a category-defining insights panel that uses AI-driven modeling and precision scaling to enable the creation of privacy-first, ultra-targeted audiences.

Patient insights

We derive detailed insights from 30MM+ patients in our permissioned audience panel.

AI modeling

We use AI and machine learning to create custom models for each audience, using over 5,500 attributes.

Precision scaling

We scale each audience to precisely match the seed, with audiences as small as 2.5MM people.

Strategic activation

We provide flexible ways to activate through data licensing, Meta direct, or managed service.

Featured audiences

Cold, flu & infectious diseases

  • Common cold
  • COVID-19
  • Hepatitis A
  • Hepatitis B*

Vision & eye care

  • Astigmatism
  • Blindness
  • Cataracts
  • Color blindness

Gastrointestinal & digestive health

  • Acid reflux / GERD
  • Acid reflux: Spanish speaking
  • Celiac disease
  • Constipation

Reproductive, family & sexual health

  • Endometriosis
  • Erectile dysfunction (ED)
  • Expectant parents
  • Pregnancy

Neurology

  • Amyotrophic lateral sclerosis (ALS/Lou Gherig’s disease)
  • Autism
  • Cerebral palsy
  • Epilepsy

Orthopedics, pain, & injury

  • Ankylosing spondylitis
  • Arthritis: all
  • Arthritis: psoriatic
  • Arthritis: rheumatoid

Pulmonary & respiratory health

  • Asthma
  • Asthma: pediatric
  • Asthma: Spanish speaking
  • Chronic lung disease

Create your custom segment audience

  • We love working with our clients to create custom segments.
Get in touch
Explore our audiences

Connect with consumers, patients and HCPs

We combine our proprietary data with premium, brand-safe advertising inventory across high impact channels spanning display, native, social, video, and CTV. Our commitment to inventory quality benefits our clients and the consumers and patients they reach.

Mobile

Display

DOOH

Search

Social

Native

Streaming audio

CTV & video

Flexible ways of working

Our comprehensive digital media solutions are designed to inspire, persuade and, most importantly, perform against KPIs that matter – helping you achieve your goals and win. With the measurable results to prove it.

Digital advertising
& paid media

Capture attention, drive action, optimize campaigns, and boost ROAS seamlessly across digital channels

  • Paid search

  • Paid social

  • CTV & Video Advertising

  • Programmatic

  • Amazon & marketplace advertising

Digital marketing
& communications

Increase rankings, drive brand exposure, and create 
interactive experiences that persuade and perform

  • Search engine optimization

  • Digital public relations

  • Performance creative

Audience data
& analytics

Leverage our datasets or onboard your own to build 
an audience-first strategy with measurable results

  • Audience development

  • Audience measurement

  • Data onboarding

  • Data licensing

Join clients like

Winning results

We work tirelessly to achieve purposeful growth and results for our clients. Here are some of our recent successes and wins. The next one could be yours.

View all
vaccine

HealthcarePerformance Digital Marketing

Reach and persuade vaccine-hesitant audiences

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Healthcare

Overcoming Hurdles: How Optimal Helped Marcus Thomas Decrease CPL by 68%

clinical trial

Healthcare

Supporting a Leading Pharmaceutical Brand’s Clinical Trial Campaigns

Power up your performance

Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.

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Consumer

ChatGPT Just Became a Sales Channel — Here’s What Marketers Need to Know

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Public affairs

Public Affairs Trends to Watch: Staying Proactive in a Rapidly Changing Landscape

Healthcare

The Future of Healthcare Advertising: Smarter, More Responsible, and More Effective