Healthcare marketing held to a higher standard

At Optimal, we combine the highest quality data and brand-safe inventory to deliver the most effective digital media solutions for consumer health brands and organizations. Fully-permissioned, transparent, and trustworthy, we protect patient privacy while creating the highest quality audiences anywhere.


Patients in our permissioned panel


Medical professionals in our HCP panel


Individual patient condition segments


Individual attributes in each audience model

Welcome to a more ethical – and effective – way of reaching your audiences.

Fully permissioned, opt-in audiences

While others create audiences surreptitiously, and without patient permission – we only use permissioned data that’s both HIPAA and NAI compliant. This protects the privacy of patients and consumers, while connecting you to the exact people you want to reach.

Data that goes way beyond demographics

Because our data is fully-permissioned, we can model and scale audiences using thousands of different attributes spanning demographic, geographic, attitudinal, behavioral, financial, retail, and political data.

10x more accurate audiences

Precision matters. While others are required to build watered-down segments that reach tens of millions, our audiences are designed to reach only those consumers, patients, caregivers, and medical professionals you need to engage. It’s why our data is at least 10x more accurate than the competition.

Commitment to quality control and brand lift

We’ve made it our mission to make certain that our data can help you achieve your KPIs. Our stringent quality controls result in transparent, scaled audience segments that are 3x to 20x more likely to resemble the individuals in each seed audience we create. And, unlike the others, we never grade our own homework.


Aura is a category-defining insights panel that uses AI-driven modeling and precision scaling to enable the creation of privacy-first, ultra-targeted audiences.

Patient insights

We derive detailed insights from 2.5MM+ patients in our permissioned audience panel.

AI modeling

We use AI and machine learning to create custom models for each audience, using over 5,500 attributes.

Precision scaling

We scale each audience to precisely match the seed, with audiences as small as 5K people.

Strategic activation

We provide flexible ways to activate through our self-service PMP, on Facebook or with our fully-managed service.

Featured audiences

Cold, flu & infectious diseases

  • Common cold
  • COVID-19
  • Hepatitis A
  • Hepatitis B*

Vision & eye care

  • Astigmatism
  • Blindness
  • Cataracts
  • Color blindness

Gastrointestinal & digestive health

  • Acid reflux / GERD
  • Acid reflux: Spanish speaking
  • Celiac disease
  • Constipation

Reproductive, family & sexual health

  • Endometriosis
  • Erectile dysfunction (ED)
  • Expectant parents
  • Pregnancy


  • Amyotrophic lateral sclerosis (ALS/Lou Gherig’s disease)
  • Autism
  • Cerebral palsy
  • Epilepsy

Orthopedics, pain, & injury

  • Ankylosing spondylitis
  • Arthritis: all
  • Arthritis: psoriatic
  • Arthritis: rheumatoid

Pulmonary & respiratory health

  • Asthma
  • Asthma: pediatric
  • Asthma: Spanish speaking
  • Chronic lung disease

Create your custom segment audience

  • We love working with our clients to create custom segments.
Get in touch

Connect with consumers, patients and HCPs

We combine our proprietary data with premium, brand-safe advertising inventory across high impact channels spanning display, native, social, video, and CTV. Our commitment to inventory quality benefits our clients and the consumers and patients they reach.







Streaming audio

CTV & video

Flexible ways of working

Our comprehensive digital media solutions are designed to inspire, persuade and, most importantly, perform against KPIs that matter – helping you achieve your goals and win. With the measurable results to prove it.

  • Paid search

    Intent-based strategies designed to improve placement and drive conversion for brands, campaigns, and organizations.

  • Programmatic

    High-quality inventory and advanced targeting to increase visibility, capture attention, and inspire action.

  • Measurement

    Analytics and streamlined reporting across KPIs to uncover opportunities and inform optimization.

  • Data licensing

    Access our exclusive and proprietary first-party datasets and survey panels to reach consumers, voters, and patients on your platform of choice.

  • Paid social

    Engage and inspire with award-winning creative and targeting on Facebook, Instagram, Twitter, LinkedIn, TikTok, and beyond.

  • CTV & video

    Harness the power of non-skippable video, from the largest screens at home to mobile content always on the go.

  • Audience development

    Leverage the Optimal Data Cloud to build first-party segments specifically designed to move your audiences.

  • Data onboarding

    Offline data comes to life with our proprietary, meta onboarding technology designed to maximize match rates, reach, and frequency.

Power up your performance

Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.

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