HEALTHCARE
Healthcare marketing held to a higher standard
At Optimal, we combine the highest quality data and brand-safe inventory to deliver the most effective digital media solutions for consumer health brands and organizations. Fully-permissioned, transparent, and trustworthy, we protect patient privacy while creating the highest quality audiences anywhere.
2.5M
Patients in our permissioned panel
750K
Medical professionals in our HCP panel
250+
Individual patient condition segments
5,500
Individual attributes in each audience model
Welcome to a more ethical – and effective – way of reaching your audiences.
Featured audiences
Cold, flu & infectious diseases
- Common cold
- COVID-19
- Hepatitis A
- Hepatitis B*
Vision & eye care
- Astigmatism
- Blindness
- Cataracts
- Color blindness
Gastrointestinal & digestive health
- Acid reflux / GERD
- Acid reflux: Spanish speaking
- Celiac disease
- Constipation
Reproductive, family & sexual health
- Endometriosis
- Erectile dysfunction (ED)
- Expectant parents
- Pregnancy
Neurology
- Amyotrophic lateral sclerosis (ALS/Lou Gherig’s disease)
- Autism
- Cerebral palsy
- Epilepsy
Orthopedics, pain, & injury
- Ankylosing spondylitis
- Arthritis: all
- Arthritis: psoriatic
- Arthritis: rheumatoid
Pulmonary & respiratory health
- Asthma
- Asthma: pediatric
- Asthma: Spanish speaking
- Chronic lung disease
Create your custom segment audience
- We love working with our clients to create custom segments.
Flexible ways of working
Our comprehensive digital media solutions are designed to inspire, persuade and, most importantly, perform against KPIs that matter – helping you achieve your goals and win. With the measurable results to prove it.
Paid search
Intent-based strategies designed to improve placement and drive conversion for brands, campaigns, and organizations.
Programmatic
High-quality inventory and advanced targeting to increase visibility, capture attention, and inspire action.
Measurement
Analytics and streamlined reporting across KPIs to uncover opportunities and inform optimization.
Data licensing
Access our exclusive and proprietary first-party datasets and survey panels to reach consumers, voters, and patients on your platform of choice.
Paid social
Engage and inspire with award-winning creative and targeting on Facebook, Instagram, Twitter, LinkedIn, TikTok, and beyond.
CTV & video
Harness the power of non-skippable video, from the largest screens at home to mobile content always on the go.
Audience development
Leverage the Optimal Data Cloud to build first-party segments specifically designed to move your audiences.
Data onboarding
Offline data comes to life with our proprietary, meta onboarding technology designed to maximize match rates, reach, and frequency.
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Winning results
We work tirelessly to achieve purposeful growth and results for our clients. Here are some of our recent successes and wins. The next one could be yours.
View allPower up your performance
Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.