Make your data work harder for you

Optimal is a data and analytics agency that helps brands collect more actionable insights and develop stronger data-driven strategies to connect with their customers. We leverage our proprietary first-party datasets and/or onboard your data to create an audience-first marketing strategy with measurable results.

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Digital experts


Year track record

Top 3%

Google partner


Inc. 5000 fastest-growing companies

Drive success with advanced audience data services

Optimal takes a deliberate approach to digital marketing, incorporating first-party datasets to develop, target, and refine audiences that matter to your brand. This makes us a preferred partner among organizations that want to take a more deliberate, data-driven approach to brand engagement, using data that informs audience targeting, marketing channels, and messaging.

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Comprehensive audience analytics solutions

Our comprehensive audience data solutions are designed to move, persuade and, most importantly, perform – helping you achieve your goals and win. With the measurable results to prove it. Here are some of the solutions we provide:

Data onboarding

Our data onboarding capabilities leverage multiple partners in order to provide the most expansive, future-proof onboarding solution to prepare for a cookieless future. Our approach yields unparalleled match rates and deeper reach into your target audiences.

Data licensing

Fuel your programmatic and social campaigns with the most privacy-compliant data available, sent directly to your DSP or preferred platform, via one of our premier data onboarders or various premium data stores.

Audience development

At Optimal, our audience data experts can help you identify, target, and attract audiences at scale, prioritizing users who are ready to make decisions. Our comprehensive first-party data sets give you access to the best privacy-compliant insights and targeting capabilities.

Audience measurement

Measurable reporting by demographics and behavior helps you understand what resonates best with your target audience. Measure real-world impact via upfront creative testing, in-flight optimizations, randomized control trials, and in-store purchase tracking. Then map it back to your advertising to make real-time data-driven optimizations.

Contact us to get started

Ready to win with Optimal? Start growing your business now by filling out this form. Our experienced team of experts is ready to help you build an audience-first strategy with measurable results.

The Optimal approach

At Optimal, we provide a full range of digital services — from paid media to analytics — to help you stand out in your market. We combine the best technology, media, and audience targeting strategies to help make your online goals a reality. Your brand deserves a marketing strategy that's tailored to the unique needs of your business. That's why our team builds marketing roadmaps, including audience data and analytics strategies, that help separate your brand from the competition.

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How we do it:

At Optimal, we combine data, technology, and media to help your brand grow online.

Charting the optimal path

Build an audience-first plan from day one. We’ll work with you to create a messaging strategy with the best chance to drive revenue and engagement across your target market.

Driven by data

Data is at the foundation of every decision we make. We integrate audience data and analytics across every campaign we run, from social media to paid search and CTV.

Powered by technology

We work with the best technology in the market. Our team also uses Deploy, a proprietary data onboarding and measurement platform, to help you overcome your toughest marketing challenges.

Focused on the mission

No matter your product or service portfolio, we make it our mission to reach your audience. Our team works hard to help your brand grow and inspire new customers around the world.

Ready to start?

We’re excited to handle your audience tracking needs. Fill out this form to learn more about our data and analytics, technology, and media solutions. We can’t wait to hear from you.