Optimal is a digital media company on a mission.
We combine proprietary data, groundbreaking technology, and innovative media solutions to connect consumers to better products, audiences to better content, patients to better treatments, and voters to a better tomorrow.
Solutions to inspire, persuade, and grow
Our comprehensive digital media solutions are designed to move, persuade and, most importantly, perform – helping you achieve your goals and win. With the measurable results to prove it.
Paid search
Intent-based strategies designed to improve placement and drive conversion for brands, campaigns, and organizations.
Programmatic
High-quality inventory and advanced targeting to increase visibility, capture attention, and inspire action.
Measurement
Analytics and streamlined reporting across KPIs to uncover opportunities and inform optimization.
Data onboarding
Offline data comes to life with our proprietary, meta onboarding technology designed to maximize match rates, reach, and frequency.
Paid social
Engage and inspire with award-winning creative and targeting on Facebook, Instagram, Twitter, LinkedIn, TikTok, and beyond.
CTV & video
Harness the power of non-skippable video, from the largest screens at home to mobile content always on the go.
Strategy & planning
Bespoke strategy and channel planning to achieve even the most difficult persuasion and performance marketing goals.
Data licensing
Access our exclusive and proprietary first-party datasets and survey panels to reach consumers, voters, and patients on your platform of choice.
Search engine optimization
A blend of technical, content, and link building tactics to increase rankings and drive metrics that matter.
Amazon & retail media
Optimize your digital shelf and drive sales on Amazon, as well as other leading ecommerce and retail media channels.
Performance creative
Combining art and science to design exciting creative and interactive experiences that persuade and perform.
Audience development
Leverage the Optimal Data Cloud to build first-party segments specifically designed to move your audiences.
Industry expertise
We speak your language. Whether we’re influencing purchase decisions, empowering voters, inspiring moviegoers, or helping patients make informed decisions, we combine wide-ranging digital media expertise with industry-specific knowledge to cut through the noise and achieve your goals.
Consumer
From awareness to conversion, we combine proprietary algorithms, real-time insights, and inspired creative to deliver KPIs and achieve results that reduce waste, drive sales, and grow businesses.
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Entertainment
With a deep understanding of audiences and their media habits, we partner with filmmakers, producers, and distributors to transform trailers into ticket sales, and stories into streams – in theaters, at home, and on the go.
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Healthcare
Working to the highest ethical standards, we provide precise, fully-permissioned audiences – combined with innovative media strategies – to educate and inspire patients to take action.
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Politics
We bring decades of expertise, leading-edge technology, and the best voter file data to give progressive campaigns and causes a competitive edge – and reach the voters you need to win.
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Public affairs
We help drive change for companies and organizations, enabling them to reach and educate stakeholders, policymakers, and industry leaders to achieve their communication goals.
Read moreMeet Deploy
Built from the ground up, Deploy is our powerful cloud-based automation, analytics, and advertising platform designed to simplify and streamline the toughest digital marketing challenges. From data onboarding and measurement, to media planning and programmatic execution, Deploy gives you the power to reach your audiences, measure results, and achieve your goals.
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Winning results
We work tirelessly to achieve purposeful growth and results for our clients. Here are some of our recent successes and wins. The next one could be yours.
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Digital with a difference
Our team of mission-driven doers is always up for the challenge. See why we’re leading the digital media charge by moving audiences, mobilizing voters, and delivering results for inspired brands, campaigns, and causes – all with flexible work options, stellar benefits, and a dedication to our clients.
Power up your performance
Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.
