About Optimal

We’re a media company on a mission, bringing together the best data, technology, and people to achieve your marketing goals. Brand, campaign, or cause: we maximize performance at every moment. So set your goals high and get ready to see measurable impact with game-changing results.

Making purposeful growth happen

Our team of mission-driven doers are leading the digital media charge. From shaping opinions and winning elections to driving growth and connecting consumers with products and services to live healthier, happier lives – whatever success looks like to you, we’ll help achieve it.

Maximizing performance, every moment

We take a relentless approach to optimization, leveraging 
real-time insights, machine learning, and human strategy 
to reduce waste and deliver results that help you achieve 
your goals and win.

Speaking your language

Our dedicated team of 200 experts are not only digital media strategists – they’re award-winning industry leaders, with deep knowledge spanning consumer, automotive, politics, healthcare, B2B, and entertainment marketing.

Optimal people

Solutions for every marketing challenge

Our comprehensive digital media solutions are designed to inspire, persuade and, most importantly, perform against KPIs that matter – helping you achieve your goals and win. With the measurable results to prove it.

  • Paid search

    Intent-based strategies designed to improve placement and drive conversion for brands, campaigns, and organizations.

  • Programmatic

    High-quality inventory and advanced targeting to increase visibility, capture attention, and inspire action.

  • Measurement

    Analytics and streamlined reporting across KPIs to uncover opportunities and inform optimization.

  • Data onboarding

    Offline data comes to life with our proprietary, meta onboarding technology designed to maximize match rates, reach, and frequency.

  • Paid social

    Engage and inspire with award-winning creative and targeting on Facebook, Instagram, Twitter, LinkedIn, TikTok, and beyond.

  • CTV & video

    Harness the power of non-skippable video, from the largest screens at home to mobile content always on the go.

  • Strategy & planning

    Bespoke strategy and channel planning to achieve even the most difficult persuasion and performance marketing goals.

  • Data licensing

    Access our exclusive and proprietary first-party datasets and survey panels to reach consumers, voters, and patients on your platform of choice.

  • Search engine optimization

    A blend of technical, content, and link building tactics to increase rankings and drive metrics that matter.

  • Amazon & retail media

    Optimize your digital shelf and drive sales on Amazon, as well as other leading ecommerce and retail media channels.

  • Performance creative

    Combining art and science to design exciting creative and interactive experiences that persuade and perform.

  • Audience development

    Leverage the Optimal Data Cloud to build first-party segments specifically designed to move your audiences.

Our approach

Chart the optimal path

Our approach is truly holistic. From paid search and social, to CTV and display, we leverage every tool and technique to ensure you achieve your KPIs and marketing objectives.

Belief in data

The foundation of every successful digital media campaign, our exclusive and proprietary first-party consumer, viewer, voter, and patient data gives you greater precision and game-changing results.

Powered by technology

Gain the upper hand with Deploy. Our proprietary data onboarding, media activation, and measurement platform is easy to use, yet built to conquer the toughest digital media challenges.

Focused on the mission

We make it our mission to move your audience and inspire change. We work harder, push further, communicate faster, and continually seek unexpected solutions to achieve your goals.

Jobs with purpose

We’re proudly mission-driven, striving to make a difference for our clients, the individuals we reach, and the world around us. We’re always looking for exceptional people to join our team. If this sounds like you, please get in touch!

Power up your performance

Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.

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