About Optimal
We’re a media company on a mission, bringing together the best data, technology, and people to achieve your marketing goals. Brand, campaign, or cause: we maximize performance at every moment. So set your goals high and get ready to see measurable impact with game-changing results.
Making purposeful growth happen
Our team of mission-driven doers are leading the digital media charge. From shaping opinions and winning elections to driving growth and connecting consumers with products and services to live healthier, happier lives – whatever success looks like to you, we’ll help achieve it.
Maximizing performance, every moment
We take a relentless approach to optimization, leveraging real-time insights, machine learning, and human strategy to reduce waste and deliver results that help you achieve your goals and win.
Speaking your language
Our dedicated team of 200 experts are not only digital media strategists – they’re award-winning industry leaders, with deep knowledge spanning consumer, automotive, politics, healthcare, B2B, and entertainment marketing.
Our purpose
Mission
To leverage the best combination of media, data, and technology to connect consumers to better products, audiences to better content, patients to better treatments, and voters to a better tomorrow.
Impact
We’re a force for good, making it our mission to move audiences and inspire change. We work harder, push further, communicate faster, and continually seek unexpected solutions to achieve your goals.
Action
Actions speak louder than words. We surround ourselves with inspired brands, purpose-driven causes, innovative companies, and campaigns we believe in.
Change
We believe in the power of the media to spark change — which is why we deliver advertising that’s always fact-based, brand-safe, and privacy-compliant.
Growth
We’re committed to helping our clients succeed, flourish, and grow, while providing opportunities for our teams to learn, develop, and thrive.
Solutions for every marketing challenge
Our comprehensive digital media solutions are designed to inspire, persuade and, most importantly, perform against KPIs that matter – helping you achieve your goals and win. With the measurable results to prove it.
Paid search
Intent-based strategies designed to improve placement and drive conversion for brands, campaigns, and organizations.
Programmatic
High-quality inventory and advanced targeting to increase visibility, capture attention, and inspire action.
Measurement
Analytics and streamlined reporting across KPIs to uncover opportunities and inform optimization.
Data onboarding
Offline data comes to life with our proprietary, meta onboarding technology designed to maximize match rates, reach, and frequency.
Paid social
Engage and inspire with award-winning creative and targeting on Facebook, Instagram, Twitter, LinkedIn, TikTok, and beyond.
CTV & video
Harness the power of non-skippable video, from the largest screens at home to mobile content always on the go.
Strategy & planning
Bespoke strategy and channel planning to achieve even the most difficult persuasion and performance marketing goals.
Data licensing
Access our exclusive and proprietary first-party datasets and survey panels to reach consumers, voters, and patients on your platform of choice.
Search engine optimization
A blend of technical, content, and link building tactics to increase rankings and drive metrics that matter.
Amazon & retail media
Optimize your digital shelf and drive sales on Amazon, as well as other leading ecommerce and retail media channels.
Performance creative
Combining art and science to design exciting creative and interactive experiences that persuade and perform.
Audience development
Leverage the Optimal Data Cloud to build first-party segments specifically designed to move your audiences.
Our achievements
Jobs with purpose
We’re proudly mission-driven, striving to make a difference for our clients, the individuals we reach, and the world around us. We’re always looking for exceptional people to join our team. If this sounds like you, please get in touch!
Power up your performance
Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.
