PUBLIC AFFAIRS
Find, reach, and persuade with our audience-first solution
We gauge success by our ability to place your message directly in front of influential individuals. Even exceptional advertising strategies fail to capture widespread attention when focused on individual publications in today’s fragmented media environment. Our audience-first approach ensures you reach your target audience across all addressable platforms.
From Fortune 500 companies to mission-driven nonprofits, we work collaboratively to understand your communications challenges, shift opinions, and enact change. It’s our mission to help you achieve yours.
Precision, efficiency, and scale
By targeting people instead of focusing on a handful of publications, we reach your targets everywhere they go: streaming video content, reading news, listening to podcasts and music, or scrolling through social media. We work with only the most trusted and transparent partners, allowing us to create a scalable inventory ecosystem based on quality, efficiency, and reach.
Solutions that give you direct access to decision-makers
Whether you’re looking to improve brand reputation, pass legislation, or influence policymakers and industry leaders, Optimal gives you the power to directly reach your key audiences across all connected platforms.
Digital advertising
& paid media
Paid search
Paid social
CTV & video
Programmatic
Audience data
& analytics
Audience development
Audience measurement
Data onboarding
Data licensing
Winning results
We work tirelessly to achieve purposeful growth and results for our clients. Here are some of our recent successes and wins. The next one could be yours.
Unlock your influence with Deploy
Built from the ground up, Deploy is our powerful cloud-based automation, analytics, and advertising platform designed to simplify and streamline the toughest digital marketing challenges. From data onboarding and measurement, to media planning and programmatic execution, Deploy gives you the power to reach your audiences, measure results, and achieve your goals.
Experts agree. Deploy was named Most Innovative Product of the Year by the Reed Awards.
Power up your performance
Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.
Optimal is a 3x AdExchanger Awards Finalist
Optimal and Beeswax: Revolutionizing Voter Targeting Through Advanced CTV Technology
