PUBLIC AFFAIRS

Reach and persuade with an audience-first solution

Optimal empowers brands and organizations with a comprehensive, targeted solution for reaching decision makers in today’s fragmented media environment. We gauge success by our ability to place your message directly in front of influential individuals. Our audience-first approach ensures you reach your target audience across all addressable platforms.

From Fortune 500 companies to mission-driven nonprofits, we work collaboratively to understand your communications challenges, shift opinions, and enact change.

Premium, first-party data

We leverage exclusive and proprietary data to reach stakeholders, elected leaders, voters, and key decision-makers. Our data-driven targeting approach helps drive meaningful change in policy and perception.

Comprehensive multi-channel approach

Engage and persuade across all connected platforms – spanning desktop, mobile, video, search, and social – and connect with your audience, wherever they are.

Measurable, actionable outcomes

We track progress to your unique KPIs, ranging from reach to impact – leveraging online and offline survey methodologies to understand, optimize, and measure results.

Audience-first approach to media activation

Elected leaders

Voters & constituents

Shareholders

Journalists

Opinion elite

Employees & customers

Government executives

Industry leaders

Policymakers & regulators

ESG in focus

Environmental practices, social justice, and responsible corporate governance have become essential elements of corporate missions and goals. We partner with our clients to help elevate, share, and promote their ESG policies and progress – creating more meaningful connections and making purposeful growth happen.

Solutions that give you direct access to decision-makers

Whether you're looking to improve brand reputation, pass legislation, or influence policymakers and industry leaders, Optimal gives you the power to directly reach your key audiences across all connected platforms.

Digital advertising
& paid media

Capture attention, drive action, optimize campaigns, and boost ROAS seamlessly across digital channels

  • Paid search

  • Paid social

  • CTV & video

  • Programmatic

  • Amazon & retail media

Digital marketing
& communications

Increase rankings, drive brand exposure, and create 
interactive experiences that persuade and perform

  • Search engine optimization

  • Digital public relations

  • Performance creative

Audience data
& analytics

Leverage our datasets or onboard your own to build 
an audience-first strategy with measurable results

  • Audience development

  • Measurement

  • Data onboarding

  • Data licensing

Unlock your influence with Deploy

Built from the ground up, Deploy is our powerful cloud-based automation, analytics, and advertising platform designed to simplify and streamline the toughest digital marketing challenges. From data onboarding and measurement, to media planning and programmatic execution, Deploy gives you the power to reach your audiences, measure results, and achieve your goals. Experts agree. Deploy was named Most Innovative Product of the Year by the Reed Awards

Power up your performance

Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.

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