PUBLIC AFFAIRS

Find, reach, and persuade with our audience-first solution

We gauge success by our ability to place your message directly in front of influential individuals. Even exceptional advertising strategies fail to capture widespread attention when focused on individual publications in today’s fragmented media environment. Our audience-first approach ensures you reach your target audience across all addressable platforms.

From Fortune 500 companies to mission-driven nonprofits, we work collaboratively to understand your communications challenges, shift opinions, and enact change. It’s our mission to help you achieve yours.

Premium, first-party data

We leverage exclusive and proprietary data to reach stakeholders, elected leaders, voters, and key decision-makers. Our data-driven targeting approach helps drive meaningful change in policy and perception.

Comprehensive multi-channel approach

Engage and persuade across all connected platforms – spanning desktop, mobile, video, search, and social – and connect with your audience, wherever they are.

Measurable, actionable outcomes

We track progress to your unique KPIs, ranging from reach to impact – leveraging online and offline survey methodologies to understand, optimize, and measure results.

Audience-first approach to media activation

We build and maintain proprietary datasets and leverage exclusive data partnerships to reach exactly the people that you need to reach.

And we can use your own data too.

Elected leaders

Voters & constituents

Shareholders

Journalists

Opinion elite

Employees & customers

Government executives

Industry leaders

Policymakers & regulators

Precision, efficiency, and scale

By targeting people instead of focusing on a handful of publications, we reach your targets everywhere they go: streaming video content, reading news, listening to podcasts and music, or scrolling through social media. We work with only the most trusted and transparent partners, allowing us to create a scalable inventory ecosystem based on quality, efficiency, and reach.

Work with us

It’s our mission to help you achieve yours.

From Fortune 500 companies and top PR firms to media consultancies and mission-driven nonprofits, we work collaboratively to understand your communications challenges, shift opinions, and enact change.

Learn more about what our Public Affairs offerings can do for you. Contact us today.

Solutions that give you direct access to decision-makers

Whether you’re looking to improve brand reputation, pass legislation, or influence policymakers and industry leaders, Optimal gives you the power to directly reach your key audiences across all connected platforms.

Digital advertising
& paid media

Capture attention, drive action, optimize campaigns, and boost ROAS seamlessly across digital channels

  • Paid search

  • Paid social

  • CTV & Video Advertising

  • Programmatic

Audience data
& analytics

Leverage our datasets or onboard your own to build 
an audience-first strategy with measurable results

  • Audience development

  • Audience measurement

  • Data onboarding

  • Data licensing

Winning results

We work tirelessly to achieve purposeful growth and results for our clients. Here are some of our recent successes and wins. The next one could be yours.

View all

Public affairs

Protecting the Sharing Economy in New York City

Public affairs

Mobilizing Los Angeles County for the 2020 Census

syringe going into test tube

Public affairs

Engaging Policymakers for Pancreatic Cancer Research Funding

Unlock your influence with Deploy

Built from the ground up, Deploy is our powerful cloud-based automation, analytics, and advertising platform designed to simplify and streamline the toughest digital marketing challenges. From data onboarding and measurement, to media planning and programmatic execution, Deploy gives you the power to reach your audiences, measure results, and achieve your goals.

Experts agree. Deploy was named Most Innovative Product of the Year by the Reed Awards.

Learn moreTry it out