Work with an experienced digital advertising agency that elevates your brand

When you work with Optimal, your brand appears in the right place, for the right people, at the right time – every time. We are a leading digital advertising and paid media agency that specializes in aligning your brand’s messaging with the interests and needs of your audience. Through our top-tier paid search, social, e-commerce, and video advertising services, we harness the latest in digital strategy and technology to expertly place your message in front of the people and businesses who need your services most.

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Digital experts
Years track record

Top 3%
Google partner
Inc. 5000 fastest-growing companies

Our digital advertising clients get results and win

At Optimal, we take a multifaceted and data-driven approach to paid media. Our digital advertising teams help your brand improve audience engagement through targeted paid media strategies. We blend expertise in digital ad placement, pay-per-click advertising, and paid social marketing to help brands find success across any major industry. We’ll get your brand prominent placements, from search engine results and social media feeds to streaming video entertainment and optimized Amazon product listings.

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Comprehensive online advertising solutions

Our comprehensive paid media and digital advertising solutions are designed to move, persuade and, most importantly, perform – helping you achieve your goals and win. With the measurable results to prove it. Here are some of the solutions we provide:

Amazon & marketplace marketing

Amazon and e-commerce marketing is one of the fastest-growing areas of digital advertising, and you shouldn’t be limited to one or two platforms to reach potential customers. Our teams optimize your online storefront across Shopify, Amazon, and more to prepare your product listings for business. We continually monitor performance metrics and adjust strategies to sustain ROI and help your brand maintain a positive growth trajectory across the world’s most popular e-commerce destinations.

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Paid search (PPC)

Our comprehensive paid search services boost your brand's rank and visibility across the world's most popular search engines. We conduct extensive keyword research to identify high-value opportunities and craft compelling copy that drives interested customers to your web pages. Our team uses sophisticated targeting and continuous performance analysis to help you maximize your budget.

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CTV & video advertising

Optimal’s CTV and video advertising capabilities connect target audiences with your brand’s messaging by building captivating video content that inspires viewers to act, improving engagement at the point of exposure. We use cutting-edge technology and years of experience to identify the right video advertising channels to drive conversions for your brand. Beyond that, we rigorously review analytics and performance data to deliver measurable results.

Paid social

We utilize an analytics-driven approach to paid social marketing, adapting constantly to a learning algorithm. With creative content at the forefront of success, we distribute and review concepts tailored to drive results. Our team uses advanced ad placement strategies across Meta, X (formerly Twitter), TikTok, LinkedIn, and other platforms to achieve your brand goals. Whether you’re aiming for increased brand awareness, more efficient CPAs, or a boost in MQLs and revenue, our team can help.

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Optimal harnesses the power of programmatic advertising to reach highly targeted audiences at scale. We leverage advanced algorithms and real-time bidding to automate your ad-buying processes across a wide range of display, video, and mobile channels. We prioritize meticulous audience segmentation to deliver the most relevant content to individual users based on demographics, behaviors, and interests — maximizing your value and ROI.

Contact us to get started

Ready to win with Optimal? Start growing your business now by filling out this form. Our experienced team of experts is ready to tailor a strategy to drive action, optimize campaigns across channels, and boost ROAS for your brand.

The Optimal approach

Optimal is the mission critical digital marketing partner for brands looking to stand out in crowded markets. We help you define target audiences, craft messaging, and influence buying decisions for a balanced approach that helps your brand find its perfect place online.

We understand that every brand is different and needs customized marketing support. That’s why we create unique marketing and advertising roadmaps for each of our clients. This allows our team of 150+ experts to prescribe personalized solutions including a mix of paid search, Amazon optimizations, in-home CTV, and engaging social content that separates your brand from the competition.

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How we do it:

At Optimal, we combine data, technology, and media to help your brand grow online.

Charting the optimal path

We work with clients to identify the most important KPIs to their business success. Our team builds a customized mix of different tools, techniques, and campaigns — a combination of paid, organic, and data-tracking techniques — to help you achieve your most important marketing objectives.

Driven by data

Data is at the center of every decision we make. Our industry-leading approach to analytics and strategy gives you greater control over audience outreach, measurement, and optimization, delivering game-changing results.

Powered by technology

We understand the role technology plays in digital media success. That’s why we developed Deploy, a proprietary data onboarding and media activation platform. This easy-to-use platform allows our clients to reach new audiences and closely measure results to unlock new opportunities for brand growth.

Focused on
the mission

We’re proud to work with brands that inspire change. We work harder, push further, and communicate with transparency, allowing your brand to change lives faster and more effectively than ever before.

Digital advertising FAQs

Ready to start?

Contact Optimal today! To start down the road toward a digital advertising and paid media strategy tailored to your business, fill out this form. We can’t wait to help your businesses grow!