Digital Marketing Blog

Putting the Customer in the Driver’s Seat: 5 Takeaways from Mazda’s Marketing Journey

“We’ve been impressed by how much Optimal knows about our business and is focused on outcomes.”

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Mazda's chris mcclure and mark jablonowski onstage at advertising week new york

How to Reach One Person

Your digital advertising guide to influencing the right person.

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cover of whitepaper how to reach one person

What Is Supply Path Optimization?

Optimal implements advanced SPO strategies to choose the most effective and efficient supply paths to help agencies, advertisers, and campaigns reach their target audience, increase brand awareness, and eliminate media waste.

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