Digital Marketing Blog

What Is Supply Path Optimization?

Optimal implements advanced SPO strategies to choose the most effective and efficient supply paths to help agencies, advertisers, and campaigns reach their target audience, increase brand awareness, and eliminate media waste.

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MediaPost: Mazda Chooses Optimal As First Search Agency of Record

Mazda has “gained significant efficiency via SEM, decreasing cost-per-engaged-visitor by a third.”

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Optimal news

Optimal Named 2023 AdExchanger Awards Finalist

Optimal was selected for its innovative work with Plunge, leading to a 972% increase in paid digital acquisition.

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2023 adexchanger awards finalist badge

What Is Supply Path Optimization?

Optimal implements advanced SPO strategies to choose the most effective and efficient supply paths to help agencies, advertisers, and campaigns reach their target audience, increase brand awareness, and eliminate media waste.

Read more
hand typing on keyboard while looking at phone

MediaPost: Mazda Chooses Optimal As First Search Agency of Record

Mazda has “gained significant efficiency via SEM, decreasing cost-per-engaged-visitor by a third.”

Read more
Optimal news

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