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Consumer

Putting the Customer in the Driver’s Seat: 5 Takeaways from Mazda’s Marketing Journey

“We’ve been impressed by how much Optimal knows about our business and is focused on outcomes.”

Mazda's chris mcclure and mark jablonowski onstage at advertising week new york

Public affairs

How to Reach One Person

Your digital advertising guide to influencing the right person.

Consumer
Public affairs

What Is Supply Path Optimization?

Optimal implements advanced SPO strategies to choose the most effective and efficient supply paths to help agencies, advertisers, and campaigns reach their target audience, increase brand awareness, and eliminate media waste.

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InsightPublic affairs
Public Affairs Trends to Watch: Staying Proactive in a Rapidly Changing Landscape
InsightHealthcare
The Future of Healthcare Advertising: Smarter, More Responsible, and More Effective
InsightPerformance Digital Marketing
Google’s New AI Comparison Mode: What It Means for E-Commerce Brands
InsightConsumerPerformance Digital MarketingPublic affairs
The Unstoppable Rise of CTV: What It Means for Public Affairs and Advocacy
White paperPublic affairs
Optimal Advocacy Toolkit: Leveraging Precision Targeting and Digital Tools to Drive Public Affairs Success
InsightPublic affairs
Here’s Why Your Public Affairs Advertising Strategy Needs a Reset
NewsPerformance Digital Marketing
Optimal Earns Placement on Built In’s Best Places to Work List
NewsConsumer
Optimal wins 2024 Ad Age Global Automotive Marketing Award for Best Use of Data
InsightConsumerEntertainmentHealthcare
Website Migration Guide & Checklist for SEO
NewsConsumerEntertainmentPublic affairs
Optimal is a 3x AdExchanger Awards Finalist
NewsConsumerEntertainmentPublic affairs
Optimal Celebrates CTV Campaign Success with FreeWheel’s Performance Suite
InsightConsumerEntertainmentHealthcare
Google API Leak: A Look Inside the Algorithm

Insights - Page 2

Public Affairs Trends to Watch: Staying Proactive in a Rapidly Changing Landscape

How Optimal Drove High-Value Conversions for Mazda’s CX-50 Line

How Optimal Drove High-Value Conversions for Mazda’s CX-50 Line

Digital Marketing Blog

Putting the Customer in the Driver’s Seat: 5 Takeaways from Mazda’s Marketing Journey

How to Reach One Person

What Is Supply Path Optimization?

Types

Industry

Public Affairs Trends to Watch: Staying Proactive in a Rapidly Changing Landscape

The Future of Healthcare Advertising: Smarter, More Responsible, and More Effective

Google’s New AI Comparison Mode: What It Means for E-Commerce Brands

The Unstoppable Rise of CTV: What It Means for Public Affairs and Advocacy

Optimal Advocacy Toolkit: Leveraging Precision Targeting and Digital Tools to Drive Public Affairs Success

Here’s Why Your Public Affairs Advertising Strategy Needs a Reset

Optimal Earns Placement on Built In’s Best Places to Work List

Optimal wins 2024 Ad Age Global Automotive Marketing Award for Best Use of Data

Website Migration Guide & Checklist for SEO

Optimal is a 3x AdExchanger Awards Finalist

Optimal Celebrates CTV Campaign Success with FreeWheel’s Performance Suite

Google API Leak: A Look Inside the Algorithm