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Putting the Customer in the Driver’s Seat: 5 Takeaways from Mazda’s Marketing Journey

“We’ve been impressed by how much Optimal knows about our business and is focused on outcomes.”

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Public affairs

How to Reach One Person

Your digital advertising guide to influencing the right person.

Performance Digital Marketing

What Is Supply Path Optimization?

Optimal implements advanced SPO strategies to choose the most effective and efficient supply paths to help agencies, advertisers, and campaigns reach their target audience, increase brand awareness, and eliminate media waste.

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Insights - Page 2

ChatGPT Just Became a Sales Channel — Here’s What Marketers Need to Know

How Optimal Drove High-Value Conversions for Mazda’s CX-50 Line

How Optimal Drove High-Value Conversions for Mazda’s CX-50 Line

Digital Marketing Blog

Putting the Customer in the Driver’s Seat: 5 Takeaways from Mazda’s Marketing Journey

How to Reach One Person

What Is Supply Path Optimization?

Types

Industry

ChatGPT Just Became a Sales Channel — Here’s What Marketers Need to Know

Public Affairs Trends to Watch: Staying Proactive in a Rapidly Changing Landscape

The Future of Healthcare Advertising: Smarter, More Responsible, and More Effective

Google’s New AI Comparison Mode: What It Means for E-Commerce Brands

The Unstoppable Rise of CTV: What It Means for Public Affairs and Advocacy

Optimal Advocacy Toolkit: Leveraging Precision Targeting and Digital Tools to Drive Public Affairs Success

Here’s Why Your Public Affairs Advertising Strategy Needs a Reset

Optimal Earns Placement on Built In’s Best Places to Work List

Optimal wins 2024 Ad Age Global Automotive Marketing Award for Best Use of Data

Website Migration Guide & Checklist for SEO

Optimal is a 3x AdExchanger Awards Finalist

Optimal Celebrates CTV Campaign Success with FreeWheel’s Performance Suite