CONSUMER
Performance marketing designed to move
Consumer behavior is constantly changing. But when it moves, we move with it, using real-time consumer insights to optimize your media spend, generating quality brand KPIs, and delivering results that matter.
We measure our work on metrics that matter – tracking engagement and conversion, not just impressions. Compelling content, served to the most relevant audience, at the moment they’re most likely to act. So you achieve results that deliver on your investment, and your objectives.
68%
lower cost per acquisition
KIMBERLY CLARK
18%
increase in new market penetration
AMAZON
332%
increase in online sales
TUSHY
4X
increase in ROAS
DANNON
Wins for brands big and small
When you work with Optimal, you’re in good company. We partner with brands across the marketing spectrum – from innovative startups to household names – providing tailored solutions that deliver winning results.
Cross-channel optimization
What makes your audience tick? We leverage real-time insights into the motivations, purchase behaviors, ad preferences, retail affinities, lifestyle, and digital routines of each audience we reach. How? We split test hundreds of variable combinations and pinpoint which messages, audiences, and channels deliver results. So you can target the right people at just the right moment, with digital advertising that inspires action, not just interest.
Measurable results across the consumer journey
Whether you’re looking to drive high-converting traffic to your landing pages, views for your latest videos, engagement on your social media posts, or purchases across the retail media landscape, we optimize your campaign against your specific goals, helping achieve your KPIs, and delivering a higher ROI.
Solutions for every marketing challenge
Our comprehensive digital media solutions are designed to inspire, persuade and, most importantly, perform against KPIs that matter – helping you achieve your goals and win. With the measurable results to prove it.
Digital advertising
& paid media
Capture attention, drive action, optimize campaigns, and boost ROAS seamlessly across digital channels
Paid search
Paid social
CTV & video
Programmatic
Amazon & retail media
Digital marketing
& communications
Increase rankings, drive brand exposure, and create interactive experiences that persuade and perform
Search engine optimization
Digital public relations
Performance creative
Audience data
& analytics
Leverage our datasets or onboard your own to build an audience-first strategy with measurable results
Audience development
Measurement
Data onboarding
Data licensing
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Winning results
We work tirelessly to achieve purposeful growth and results for our clients. Here are some of our recent successes and wins. The next one could be yours.
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Power up your performance
Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.
