CONSUMER

Performance marketing designed to move

Consumer behavior is constantly changing. But when it moves, we move with it, using real-time consumer insights to optimize your media spend, generating quality brand KPIs, and delivering results that matter.

We measure our work on metrics that matter – tracking engagement and conversion, not just impressions. Compelling content, served to the most relevant audience, at the moment they’re most likely to act. So you achieve results that deliver on your investment, and your objectives.

68%

lower cost per acquisition

KIMBERLY CLARK

18%

increase in new market penetration

AMAZON

332%

increase in online sales

TUSHY

4X

increase in ROAS

DANNON

Wins for brands big and small

When you work with Optimal, you’re in good company. We partner with brands across the marketing spectrum – from innovative startups to household names – providing tailored solutions that deliver winning results.

Cross-channel optimization

What makes your audience tick? We leverage real-time insights into the motivations, purchase behaviors, ad preferences, retail affinities, lifestyle, and digital routines of each audience we reach. How? We split test hundreds of variable combinations and pinpoint which messages, audiences, and channels deliver results. So you can target the right people at just the right moment, with digital advertising that inspires action, not just interest.

Measurable results across the consumer journey

Whether you’re looking to drive high-converting traffic to your landing pages, views for your latest videos, engagement on your social media posts, or purchases across the retail media landscape, we optimize your campaign against your specific goals, helping achieve your KPIs, and delivering a higher ROI.

Introducing
Aura

Aura is a category-defining insights panel that uses AI-driven modeling and precision scaling to enable the creation of privacy-first, ultra-targeted audiences.

Consumer insights

We derive detailed insights from 30MM+ consumers in our permissioned audience panel.

AI modeling

We use AI and machine learning to create custom models for each audience, using over 5,500 attributes.

Precision scaling

We scale each audience to precisely match the seed, with audiences as small as 2.5MM people.

Strategic activation

We provide flexible ways to activate through data licensing, Meta direct, or managed service.

Solutions for every marketing challenge

Our comprehensive digital media solutions are designed to inspire, persuade and, most importantly, perform against KPIs that matter – helping you achieve your goals and win. With the measurable results to prove it.

Digital advertising
& paid media

Capture attention, drive action, optimize campaigns, 
and boost ROAS seamlessly across digital channels

  • Paid search

  • Paid social

  • CTV & video

  • Programmatic

  • Amazon & retail media

Digital marketing
& communications

Increase rankings, drive brand exposure, and create 
interactive experiences that persuade and perform

  • Search engine optimization

  • Digital public relations

  • Performance creative

Audience data
& analytics

Leverage our datasets or onboard your own to build 
an audience-first strategy with measurable results

  • Audience development

  • Measurement

  • Data onboarding

  • Data licensing

Connect with your audience, everywhere

Engage and persuade your target audience across all connected platforms – spanning desktop, mobile, video, social, and more.

Mobile

Display

DOOH

Search

Social

Native

Streaming audio

CTV & video

Amazon & retail media

Winning results

We work tirelessly to achieve purposeful growth and results for our clients. Here are some of our recent successes and wins. The next one could be yours.

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Power up your performance

Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.

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