Healthcare audiences

Start reaching the right audiences today with our 250+ pre-built, custom segments ready for immediate activation.

Optimal's NAI-compliant audiences are scaled using fully-permissioned seed data and modeled using over 5,500 different demographic and behavioral attributes.

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Alcohol & tobacco

  • Alcohol consumption
  • Alcoholism
  • Smoking and tobacco use
  • Smoking cessation

Allergies

  • Animal
  • Medications
  • Environmental
  • Hay Fever
  • Lactose Intolerance
  • Nuts
  • Shellfish
  • Other food

Autoimmune

  • AIDS / HIV
  • Lupus
  • Other autoimmune illness

Blood disorders

  • Anemia, Hemophilia
  • Idiopathic Thrombocytopenic Purpura (ITP)
  • Von Willebrand Disease

Cardiovascular & heart health

  • Arrhythmia / Atrial Fibrillation / AFIB
  • Atherosclerosis / Hardening of Arteries
  • Congestive / Chronic Heart Failure (CHF)
  • Coronary Artery Disease (CAD)
  • Deep Vein Thrombosis (DVT)
  • Dyslipidemia
  • Edema
  • Heart Disease
  • High Cholesterol
  • High Cholesterol: Spanish speaking
  • Hypertension / High Blood Pressure
  • Hypertension / High Blood Pressure: Spanish speaking
  • Myocardial Infarction (Heart Attack)
  • Peripheral Arterial Disease (PAD)
  • Stroke
  • Venous Thromboembolism

Cold, flu & infectious diseases

  • Common cold
  • COVID-19
  • Hepatitis A
  • Hepatitis B*
  • Hepatitis C*
  • Herpes*
  • Human papillomavirus (HPV)*
  • Influenza
  • Lyme disease
  • Sinusitis

Gastrointestinal & digestive health

  • Acid reflux / GERD
  • Acid reflux: Spanish speaking
  • Celiac disease
  • Constipation
  • Crohn’s disease
  • Gastric ulcer
  • Gastritis
  • Gluten intolerance
  • Heartburn
  • Irritable bowel disease (IBD)
  • Irritable bowel syndrome (IBS)
  • Ulcerative colitis
  • Ulcers

Endocrinology & diabetes

  • BMI: high / Obesity
  • BMI: low
  • BMI: normal
  • Diabetes: all
  • Insulin: intermediate
  • Acting insulin: long acting
  • Insulin: mealtime / rapid-acting
  • Insulin: short
  • Acting oral anti diabetics (OAD's)
  • Osteoporosis
  • Thyroid conditions: all
  • Thyroid conditions: hyperthyroidism
  • Thyroid conditions: hypothyroidism
  • Type 1 and 2 diabetes
  • Type 1 diabetes
  • Type 2 diabetes
  • Type 2 diabetes: Spanish speaking

General health, wellness & lifestyle

  • Baldness / Hair loss
  • Chronic fatigue syndrome (CFS) / Myalgic
  • Encephalomyelitis (ME)
  • Physical activity: high
  • Physical activity: low

HCP & healthcare B2B

  • Caregivers
  • Doctor / physician's assistant
  • Executive / Administrator
  • HCP by specialty (available upon request)
  • HCP: all
  • Nurse / Nurse practitioner
  • Optician / Optometrist
  • Pharmacist
  • Senior care (LTC / hospice)
  • Workplace: clinic
  • Workplace: hospital
  • Workplace: insurance / payer

Hearing conditions

  • Deafness
  • Hearing loss

Mental health

  • Anxiety
  • Attention deficit hyperactivity disorder (ADHD)
  • Bipolar disorder
  • Depression
  • Dyslexia
  • Eating disorder: all
  • Eating disorder: anorexia
  • Eating disorder: bulimia
  • Obsessive compulsive disorder (OCD)
  • Post-traumatic stress disorder (PTSD)
  • Schizophrenia

Neurology

  • Amyotrophic lateral sclerosis (ALS/Lou Gherig’s disease)
  • Autism
  • Cerebral palsy
  • Epilepsy
  • Huntington’s sisease
  • Memory loss
  • Memory loss: Alzheimer's disease
  • Memory loss: Dementia
  • Memory loss: Other
  • Migraine: Spanish speaking
  • Migraines
  • Mild cognitive impairment
  • Multiple sclerosis
  • Neurologic / Nervous condition: all
  • Neuropathy / Nerve damage
  • Parkinson’s disease
  • Seizures
  • Tardive dyskinesia
  • Tourette’s syndrome

Oral health & dental

  • Gingivitis
  • Gum disease
  • Orthodonture
  • Sensitive teeth
  • Sialorrhea

Oncology

  • Bladder cancer
  • Bone metastasis
  • Breast cancer
  • Cancer: all
  • Cervical cancer
  • Colorectal cancer
  • Head and neck cancer
  • Hodgkin's lymphoma kidney (renal) cancer
  • Leukemia
  • Liver cancer
  • Lung cancer
  • Multiple myeloma
  • Non-Hodgkin's lymphoma
  • Oral cancer
  • Ovarian cancer
  • Prostate cancer
  • Skin cancer
  • Thyroid cancer
  • Uterine cancer

Orthopedics, pain, & injury

  • Ankylosing spondylitis
  • Arthritis: all
  • Arthritis: psoriatic
  • Arthritis: rheumatoid
  • Carpal tunnel syndrome
  • Dupuytren’s contracture
  • Fibromyalgia
  • Gout
  • Hernia
  • Injury: serious fall
  • Injury: spinal cord
  • Injury: traumatic brain
  • Muscular dystrophy
  • Osteoarthritis
  • Pain: all
  • Pain: ankle / foot
  • Pain: back
  • Pain: chronic
  • Pain: chronic (Spanish speaking)
  • Pain: elbow
  • Pain: hip
  • Pain: injury, accident or surgery
  • Pain: knee
  • Pain: neck
  • Pain: shoulder
  • Paralysis
  • Sciatica
  • Scoliosis

Pulmonary & respiratory health

  • Asthma
  • Asthma: pediatric
  • Asthma: Spanish speaking
  • Chronic lung disease
  • COPD
  • Cystic fibrosis
  • Idiopathic pulmonary fibrosis (IPF)
  • Pulmonary hypertension

Reproductive, family & sexual health

  • Endometriosis
  • Erectile dysfunction (ED)
  • Expectant parents
  • Pregnancy
  • Hypogonadism (Low testosterone, Low LH, Low FSH)
  • Infertility
  • Menopause
  • Newborn child
  • Peyronie's disease
  • Premature ejaculation
  • Uterine fibroids
  • Vaginal dryness

Sleep disorders

  • Insomnia
  • Narcolepsy
  • Restless leg syndrome
  • Sleep apnea

Skin & dermatology

  • Acne
  • Acne: Spanish speaking
  • Actinic keratosis / Solar keratosis
  • Antiaging treatments
  • Cold sores*
  • Dandruff
  • Dry skin
  • Eczema / Atopic dermatitis
  • Hyperhidrosis
  • Psoriasis
  • Rosacea
  • Shingles
  • Skin conditions: all

Treatments & procedures

  • Chemotherapy
  • Cosmetic surgery
  • Counseling / Psychological therapy
  • Elective surgery
  • Physical therapy
  • Radiation therapy
  • Telemedicine
  • Treating: prescription medication
  • Treating: vitamins & supplements

Urology & kidney health

  • Chronic kidney disease
  • Enlarged prostate / BPH
  • Incontinence: All
  • Incontinence: Bowel
  • Incontinence: Urinary
  • Kidney disease
  • Kidney stones
  • Overactive bladder
  • Renal impairment

Vision & eye care

  • Astigmatism
  • Blindness
  • Cataracts
  • Color blindness
  • Contact lens user
  • Corrected vision
  • Diabetic eye disease (Retinopathy)
  • Dry eyes
  • Glaucoma
  • Macular degeneration
  • Macular degeneration: wet
  • Macular edema
  • Uveitis
  • Vision impairment: All
  • Wear eyeglasses

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