Consumer

The 2022 Consumer trends report

9 major shifts that will impact life, culture, and work.

Optimal proudly presents the “2022 Consumer trends report: nine major shifts that will impact life, work, and culture.”

2022 is an inflection point with companies and marketers needing to be both more cautious in navigating the dangers of an unfamiliar world, and bolder in seeking out its opportunities. This report covers nine trends across the industry and their implications for marketers seeking to build connections with voters and consumers.

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