Connected TV 201: Reaching your audience on the biggest screen in the house

This guide to Connected TV offers political campaigns everything they need in order to reach voters and win elections with CTV.

Whether you’re a seasoned advertising professional or a campaign staffer wearing multiple hats — understanding programmatic and how to get the most out of it is crucial to reaching voters and winning elections.

This eBook covers the basics of the digital advertising technology that makes your ads run. A better understanding of this technology will give you the tools to start running better digital ads!

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