Optimal Announces Strategic Alliance with Grupo jotabequ
Partnership Expands Optimal’s Footprint in Growing Latin American Market
NEW YORK, LOS ANGELES, AUSTIN, Texas, SAN JOSÉ, Costa Rica — Today, Optimal announced the creation of a strategic global alliance with jotabequ, a network of award-winning Latin American media and creative agencies including Galileo, CAMedia, jotabequ, and The Bridge.
The alliance combines Optimal’s award-winning digital and performance marketing capabilities with Grupo jotabequ’s best-in-class media, strategy, and creative services in countries including Mexico, Costa Rica, Guatemala, Honduras, El Salvador, Panama, Nicaragua, and the Dominican Republic.
“Latin America is a growth market for expanding international and modern brands,” said Kevin Weisberg, co-founder and chairman of Optimal. “We are thrilled to bring Optimal’s performance marketing capabilities and industry expertise to jotabequ incredible roster of agencies and clients.”
jotabequ, Galileo, CAMedia, and The Bridge provide strategy, branding, creative development, media, digital, and conduct production services throughout Latin America for leading global brands including Pepsi, Ford Motor Company, Glassdoor, Jackson Hewitt, Xfinity, Old Navy, Cover Girl, and Salesforce, among others.
“Being able to reach your target audience in today’s fragmented media landscape is a marketer’s greatest challenge. Our partnership with Optimal and their full-funnel approach to performance marketing will enable us to meet that challenge head-on and win,” said Jaime Jiménez, Chairman of Grupo jotabequ.
“The Optimal-jotabequ alliance is a powerful combination,” said Sam Chadha, Chief of Staff, Consumer & Entertainment, Optimal, who will oversee the relationship. “This partnership will allow us to drive even greater performance-driven results and outcomes for global brands and organizations.”
About Optimal
Optimal (winwithoptimal.com) leverages the best combination of media, data, and technology to connect consumers to better products, audiences to better content, patients to better treatments, and voters to a better tomorrow. Our team of award-winning, mission-driven doers are leading the digital media charge. Brand, campaign, or cause: we maximize performance at every moment, taking a relentless approach to optimization, leveraging real-time insights, machine learning, and human strategy to deliver results that help clients achieve measurable impact with game-changing results.
About Grupo jotabequ
jotabequ firmly believes in the combined power of data and creativity to solve business problems.
Our award-winning team has worked with more than 500 brands around the world in five different continents. Speed to market, collaboration, and transparency are the company’s hallmarks. Achieving the desired result is the only thing that matters.
