Insights - Page 4

Understanding programmatic advertising is crucial to reaching your audience and moving them to action.

We’ve collected some creative best practices, both basic and advanced, for better programmatic video creative.

One of the most important parts of advertising campaigns is understanding reporting – both what the metrics mean, and how to use them.

This guide to Connected TV offers political campaigns everything they need in order to reach voters and win elections with CTV.

With a single campaign, advertisers have the opportunity to reach up to 3 billion users through enriching creative assets in multi-channel placements.

The use of demand-side platforms to deliver programmatic ads has become commonplace amongst advertisers and agencies.

Chances are you’ve come across a number of programmatic ads. They allow the delivery of advs to users on the internet in real-time.

What are LinkedIn Conversation Ads?

LinkedIn has expanded its advertising tools over the last few years to enable advertisers to better …

These three metrics will help you understand your Facebook ad performance better. Together, they’re known as Ad Relevance Diagnostics.

Take your client’s PR presence to the next level by integrating long-established outreach tactics with modern SEO best practices.

Optimal proudly presents our 2022 Consumer Trends Webinar.

Performance Max is a highly automated type of Google Ads campaign that reaches your audience across multiple channels at once.