Generate quality leads & revenue

Work with an award-winning PPC agency that gets results

Optimal is a PPC agency that uses a truly full-funnel approach to paid search, cutting through the noise and delivering focused solutions. Our in-house PPC experts leverage in-depth keyword research, data-driven ad copy, continuous budget optimization, and full management strategies to create campaigns that not only reach your customers, but resonate with them.

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Our PPC services

At Optimal, we use both time-tested and innovative strategies to target precise demographics and ensure your marketing budgets are spent efficiently, maximizing your ROI and growth.

Keyword research & analysis

Our approach to paid search marketing begins with comprehensive keyword research and analysis. We examine search terms, CPC numbers, and other key metrics to identify the most relevant, high-performing keywords for your campaigns. Our team dives deep into your industry, ensuring that ads are strategically positioned to reach the right audience at the right time.

Conversion rate optimization

Our PPC teams specialize in conversion rate optimization (CRO), enhancing your ads and website content to boost quality lead and purchase efficiency. Beyond optimizing your search campaigns, we’ll tailor and test copy to maximize the ROI of each landing page. We analyze user behaviors and page performance to ensure that every click counts. This improvement boosts your reach, engagement, and sales.

A/B split testing

We use A/B split testing to optimize your campaigns after launch. Our PPC experts create multiple compelling ad variations, including headlines, copy, target keywords, and visuals, to experiment with different approaches. Then, we run controlled tests and analyze performance to identify the most effective ad components. We integrate successful results into ongoing campaigns in ways that improve clickthrough rates, reduce CPC figures, and refine conversion actions.

eCommerce campaign management

Optimal understands how important paid traffic is for the longevity of your digital storefront. We conduct thorough research on keywords to prioritize, product trends to follow, and audiences to target in your pursuit of high-converting website traffic. Our team uses advanced data platforms to optimize product listings, ad copy, and targeting parameters based on how campaigns are performing.

Bid & budget management

Our team’s expertise also includes bid and budget management, helping your brand allocate financial resources to maximize ROI. We consider historical campaign data, market trends, and competitor activity to set high-performing bidding strategies that keep costs low and engagement high. Our proactive approach to your budget drives traffic and conversions.

Competitor research

Understanding the competitive landscape is crucial for the success of any PPC campaign. Our teams conduct exhaustive research to uncover the strategies and tactics used by your top competitors. This involves assessing their ad spends, keyword targets, and ad copy to identify opportunities where your brand can stand out. We then refine our campaign strategies to capture market share and elevate your brand's visibility in critical search spaces.

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Generate quality leads and grow revenue

Crafted PPC strategies, elevated results

We’ve worked with renowned brands across diverse industries, with a proven track record in delivering exceptional PPC results. Here are some of our recent successes and wins:

The Optimal

Our approach to paid search and PPC services has been crafted and fine-tuned to elevate your digital presence. From a dedicated, in-house team of PPC experts to transparent reporting and technology-driven strategies, our methodology is as dynamic as the digital landscape itself.


At the heart of our PPC agency is a dedicated team of paid search specialists. We pride ourselves on fostering an environment where collaboration and creativity with our clients thrive, making businesses feel like we’re truly part of their team.


Optimal strives for open communication and clarity throughout our partnership. From the initial strategy discussions to methodological insights to impact, we keep you informed every step of the way.


Optimal has 10+ years of experience in PPC advertising and management and has an industry-leading record of retaining personnel. Our team has honed our strategies to adapt to the ever-evolving digital environment and stand the test of time.


Any paid search advertising agency worth its salt knows that staying ahead means leveraging the latest technologies. As such, we work to remain at the forefront of innovation, employing cutting-edge tools and data-driven approaches.


Our team's unwavering commitment to your goals goes beyond routine tasks; it encompasses a genuine passion for your success. We invest time to understand your brand, industry, and goals, allowing us to tailor our efforts to your goals.


Embark on your PPC journey with confidence, thanks to our custom service agreements. With us, you can expect a collaborative and results-driven experience that minimizes risk and maximizes the return on your advertising investment.

Paid search: frequently asked questions

Request a paid search consultation today

Ready to discover how we can help your business grow? Take the first step toward PPC success by filling out this form. Our experienced team of PPC experts is ready to tailor a strategy to your unique needs, helping your organization increase website traffic, drive high-converting leads, and target users based on search history or demographics.

Let's make your website work harder for you. Start your paid search journey now!