Performance creative

Trusted by leading brands

Leading brands in every major industry already trust Optimal with their performance creative and digital marketing needs. Our team of 150+ marketing experts curate, manage, and optimize digital campaigns that generate revenue at scale.

Our performance creative services

Performance creative is a perfect fusion of traditional design and data backed strategy, blending big-picture ideas with iterative testing and analysis to build concepts tailored to drive results. We help brands build briefs, execute visually compelling assets, and drive measurable results through graphic design, motion graphics and video editing, 3D modeling, and other media that improve ROI.

Data-backed creative strategy

Our performance creative experts begin with an in-depth audit to gather important data on current creative, audience behavior patterns, market trends, ad specifications, competitors, and other attributes to create a customized approach for each client. We also adopt iterative testing strategies, optimizing your creative based on audience performance and feedback. This makes ads even more effective and creates a continuous feedback-to-improvement loop.

Static graphic design

Our graphic design team understands exactly how to translate your brand's messaging into static images and banners. These assets enhance the way you communicate with your audience, layering visually-intriguing design on top of your brand's CTA. Each asset is tailored to specific platform and placement specs according to design best practices, and optimized continuously to drive performance and maintain brand safety

Video editing

Optimal can help your brand drive engagement through compelling video content. We transform your raw footage into videos that inspire and drive customers to action. Our team makes stylistic timing, editing, and storytelling choices that maximize viewer engagement and retention. This delivers measurable performance results and optimization opportunities to meet your goals.

Motion graphics

Visually dynamic ad content is a great way to increase intent and action among potential customers. At Optimal, we help brands create and test motion graphics meant to capture audience attention and effectively convey your messaging. We layer the right animation, typography, and visual effects elements to create versatile motion graphics you can use to enhance the effectiveness of your next campaign.

3D modeling

Our performance creative team takes immersive advertising content to new heights through 3D modeling. Our team uses new 3D design technology to bring your products, concepts, and narratives to life through designs that captivate viewers and improve engagement. Meticulous attention to detail, dynamic rendering, and realistic coloration create 3D models that are impossible for your audience to miss.

Amazon Storefronts, PDP, and A+ content

If your brand is launching on Amazon and needs support designing PDPs, implementing A+ content, or building a brand store, our team can help! Or, if you’re already an active Amazon seller, our performance-backed insights and marketplace know-how can help boost your ROI with innovative visuals and exciting video content tailored for Amazon placements.

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Client Results

Write a few brief sentences to explain how the services provided within this hub page help businesses achieve their goals and win. Transition into introducing the below case studies and enticing the reader that the next one could be theirs.

ConsumerHealthcare

Reach and persuade vaccine-hesitant audiences

Entertainment

Driving Video on Demand Streams and Transactions for “Joe Bell”

Public affairs

Engaging Policymakers for Pancreatic Cancer Research Funding

The Optimal
approach

Our approach to search engine optimization services has been crafted and fine-tuned to elevate your digital presence. From a dedicated, in-house team of SEO experts to transparent reporting and technology-driven strategies, our methodology is as dynamic as the digital landscape itself.