Insights - Page 3
InsightConsumerQ&A with Senior Director of CTV, Sheb Alahmari
Connected TV (CTV) combines a century-old piece of technology – your TV – with internet capabilities.
White paperConsumerThe Programmatic Advertising Dictionary
The terms you need to know for better programmatic advertising
White paperConsumerThe 2022 Consumer Trends Report
9 major shifts that will impact life, culture, and work.
White paperConsumerThe programmatic ad technology you need to understand for 2022
Understanding programmatic advertising is crucial to reaching your audience and moving them to action.
InsightConsumerCreative best practices for programmatic video
We’ve collected some creative best practices, both basic and advanced, for better programmatic video creative.
InsightPoliticsHow DemocraticAds will amplify your campaign’s voice
Our award-winning platform DemocraticAds.com makes it easy for your campaign to start running digital ads.
InsightConsumerReporting 101: the metrics you need to know
One of the most important parts of advertising campaigns is understanding reporting – both what the metrics mean, and how to use them.
InsightPoliticsGeofencing and finding your voters
With geofencing, Optimal puts the power of advanced geolocation behind your advertising campaigns.
White paperConsumerConnected TV 201: Reaching your audience on the biggest screen in the house
This guide to Connected TV offers political campaigns everything they need in order to reach voters and win elections with CTV.
NewsPoliticsDSPolitical, an Optimal Company, Announces Direct API Integration with Catalist, TargetSmart, and PDI
WASHINGTON, DC – Today, America’s leader in voter-targeted digital advertising for Democratic candidates and progressive causes announced the three major Democratic …
InsightPoliticsConnected TV: what political campaigns need to know
Learn about Connected TV and how it differs from the programmatic ads you’re probably already running.
InsightConsumerHow To Master Google Discovery Ads
With a single campaign, advertisers have the opportunity to reach up to 3 billion users through enriching creative assets in multi-channel placements.