Optimal Welcomes George S. Rogers as Executive Chairman

“George is a true industry leader with robust agency experience that will bring a fresh perspective to our leadership team.”

Today, Optimal welcomed George S. Rogers as Executive Chairman. Mr. Rogers is an industry veteran who joins Optimal with more than 40 years of agency experience in business development, executive leadership, and global client relations. Throughout his career, George has partnered with leading consumer brands across industries, including Walgreens Boots Alliance, Ford Motor Company, MillerCoors, Bank of America, and Pfizer. In his new role at Optimal, Mr. Rogers will be responsible for business development and overall leadership of the company alongside Optimal’s Chief Executive Officer Michael Bassik and Co-Founder Kevin Weisberg.

Most recently, Mr. Rogers served as the Managing Partner and Chief Operating Officer of a full-service advertising branding agency, The Fantastical. Previously, he was the Director of Global Business Development and Chief Client Officer at WPP, assuming responsibility for global business development and managing relationships with its global client base. Before this corporate role, he created and led a joint venture comprised of over 5,000 global employees in Detroit-based offices of WPP's top marketing communications agencies to serve Ford Motor Company.

“I am thrilled to work alongside George to advance our long-term business goals and enhance our client relationships,” said Michael Bassik, CEO of Optimal. “George is a true industry leader with robust agency experience that will bring a fresh perspective to our leadership team. George’s strong track record and industry knowledge will be a huge asset in achieving purposeful growth.”

In October 2021, Optimad Media acquired DSPolitical, a leading political and public affairs digital advertising firm, and UNTU, a healthcare media, data, and technology company, to expand its data and technological capabilities and service offering to new verticals. In August 2022, the firm announced that it was relaunching as Optimal, which included expanding its performance marketing capabilities with the acquisition of Effective Spend, an Austin-based industry leader in paid search, social media advertising, search engine optimization, and retail media.

“Through working closely with some of the largest multinational companies, I have seen first-hand the importance of sophisticated digital media strategies to effectively reach core audiences and maximize growth,” said Mr. Rogers. “With best-in-class, full-range capabilities, Optimal is the ideal partner to help brands and organizations address these needs. I am honored to join Optimal and look forward to working alongside this industry-leading team.”

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