Inspiring Change Through Extraordinary Efforts

optimal impact award winners

At Optimal, we are committed to making a positive impact in everything we do.

At Optimal, we are committed to making a positive impact in everything we do. Our team members work tirelessly, constantly pushing boundaries, communicating effectively, and seeking innovative solutions to captivate audiences and inspire meaningful change. In recognition of their outstanding contributions, we are thrilled to announce the winners of this quarter's Optimal Impact Awards.

Ted Allen, a key member of our Client Success team, is the epitome of excellence. Since joining Optimal in 2021, Ted has played a pivotal role in developing unique and tailored strategies for our clients. His profound understanding of the dynamic digital landscape, coupled with his strategic mindset, has allowed him to craft transformative digital strategies that consistently deliver remarkable results across diverse industries. We extend our heartfelt gratitude for Ted’s unwavering commitment and dedication.

Another remarkable individual who has played an integral part in our growth is Digital Media Director Tara Smelcer. Since joining Optimal in 2016, Tara has demonstrated a remarkable blend of talents, including team management, client services, campaign management, and analysis, allowing her to scale rapidly within our organization and ultimately lead our LA office. Tara has built a highly successful account team, which now spearheads our search marketing engagements with some of our biggest clients. Tara’s contributions have been invaluable, and we congratulate her on this well-deserved recognition.

Rachael Wilkinson, our talented senior project manager, has proven to be a true driving force within our organization. Since joining Optimal, Rachael has taken on crucial responsibilities, including managing roadmap planning, product discovery, and user feedback. Rachael's unwavering commitment to growth has been evident in their dedication to improving team processes. They have played an instrumental role in iterating on prioritization frameworks, developing project management methodologies, and providing mentorship and professional development opportunities. This quarter, Rachael's contributions have been especially notable, including the successful launch of our overhauled advertiser system and modular targeting project. Additionally, their involvement in the intricate discovery process for our upcoming media planning product has been invaluable. 

photos of optimal impact award winners rachael wilkinson, tara smelcer, ted allen

At Optimal, we are immensely proud of our Optimal Impact Award winners. In addition to Ted Allen, Tara Smelcer, and Rachael Wilkinson, please join us in congratulating our inaugural Optimal Impact Award winners Jen Schoen, MaryEllen Veliz, and Erika Miller for their unwavering dedication, relentless pursuit of excellence, and their remarkable impact on our clients and our organization as a whole. If you think you embody these traits and are interested in joining our award-winning team, check out our open roles. Together, we will continue to strive for optimal results and be a force for good in the ever-evolving digital landscape.

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