Get your brand seen

Our social media advertising agency ceates winning campaigns

Optimal’s full-service approach to paid social begins with a customized strategy that fits your brand’s unique needs with customized content strategies and precise targeting techniques, ensuring your message resonates with the right people at the right time. In addition to building and launching campaigns, our ongoing optimizations and client-driven mindset give us the agility to adapt quickly in an ever-changing social media landscape.

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Trusted by leading brands

Our team of 200+ digital experts has earned the trust of leading brands across every industry. Our deep understanding of platform algorithms, unique data integration capabilities, and efficient feed management boost our partners’ visibility and conversions on some of the most popular websites and apps on the planet. We also work closely with our partners at Meta and various channels, identifying valuable testing betas, new technologies, and more to keep you on the cutting edge. Companies we’ve worked with can leverage social media’s popularity in ways that improve every stage of their customer acquisition funnel, from awareness to conversion.

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plunge logo
bse global logo
just salad logo
swivel logo
mazda client logo
plunge logo
bse global logo
just salad logo
swivel logo
mazda client logo
plunge logo
bse global logo
just salad logo
swivel logo

Our social media advertising services

Optimal’s paid social media advertising services provide targeted access to specific demographics on the largest platforms in the world. Here’s how.

Platform selection & consultation

We provide expert guidance on which platforms to prioritize, including major players like Meta (Facebook & Instagram), TikTok, Snapchat, LinkedIn, and more. We identify where your target audience is (and engages the most) by evaluating user behaviors to align with campaign objectives. This approach involves thorough audience, KPI, and brand research to make your paid social campaigns even more effective.

Campaign setup & management

Our paid social teams will handle the complete campaign setup and optimization process. We create compelling ad copy, target detailed audience segments, and fine-tune campaign settings to set you up for success. Our team’s thorough approach to campaign activation minimizes future adjustments, enhancing your ROI and increasing visibility, engagement, and conversions from the get-go.

Creative asset strategy & development

What you have to say is just as important as how you say it. At Optimal, we strategically craft and develop creative assets that align with your brand’s voice, message, and audience. Our approach ensures that each piece of content not only captures attention but also resonates deeply with your potential customers, driving engagement and fostering lasting connections.

Agile & tactical experimentation

Our industry-leading understanding of algorithms, coupled with the ability to integrate your first-party data to feed channel conversion events puts us in a unique position to continuously refine and enhance your paid social strategies. We actively test new messaging, audience segments, and new platforms to adapt to changing trends and landscapes, taking a data-driven approach to swiftly adjust and optimize based on real-time insights.

Incrementality analysis

We stay connected to the true performance of your paid social advertising campaigns through ongoing analysis and our proprietary analytics dashboards. With advanced attribution tools and statistical modeling techniques, we isolate and measure the incrementality of every available data point. This allows us to identify the channels that are key to performance, and develop the ideal media mix investment.

Audience testing & development

Our paid social teams help your brand identify the most responsive segments of your paid social campaigns. We use a variety of first-party data analysis tools to create highly tailored audience profiles. This allows us to refine your targeting parameters over time and improve campaign efficiency, reduce overall costs, enhance engagement, and drive sustained growth across each of your core social channels.

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Get noticed via targeted social media campaigns that drive results

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Crafted paid social media strategies, elevated results

We’ve worked with renowned brands across diverse industries, going above and beyond to deliver exceptional social media results.

Here are some of our recent successes and wins.

search engine computer

Consumer

Boosting Conversion Rates by 132% via Paid Search and Social

man in a cold plunge tub

Consumer

How Optimal Increased Paid Digital Acquisition for Plunge by 972%

graph on computer screen

Consumer

How Optimal Helped Veeam Increase Web Traffic by 600%

The Optimal
approach

Our approach to social media advertising has been crafted and fine-tuned to elevate your digital presence. From a dedicated, in-house team of paid social media experts to transparent reporting and technology-driven strategies, our methodology is as dynamic as the social media landscape itself.

Collaborative

At the heart of our social media advertising agency is a dedicated team of marketing specialists. We pride ourselves on fostering an environment where collaboration and creativity with our clients thrive, making businesses feel like we’re truly part of their team.

Transparent

Optimal strives for open communication and clarity throughout our partnership. From the initial strategy discussions to methodological insights to impact, we keep you informed every step of the way.

Experienced

Optimal has 10+ years of experience in advertising and social media marketing and has an industry-leading record of retaining personnel. Our team has honed our strategies to adapt to the ever-evolving social media environment and stand the test of time.

Technology-driven

Any social media advertising agency worth its salt knows that staying ahead means leveraging the latest technologies. As such, we work to remain at the forefront of innovation, employing cutting-edge tools and data-driven approaches.

Dedicated

Our team's unwavering commitment to your goals goes beyond routine tasks; it encompasses a genuine passion for your success. We invest time to understand your brand, industry, and goals, allowing us to tailor our efforts to your goals.

Risk-free

Embark on your advertising journey with confidence, thanks to our custom service agreements. With us, you can expect a collaborative and results-driven experience that minimizes risk and maximizes the return on your investment.

Our achievements

2019 adexchanger award winner badge
adexchanger awards
mediapost planning and buying

Social media advertising: frequently asked questions

Request a social media advertising consultation today

Ready to discover how we can help your business grow? Take the first step toward social media success by filling out this form. Our experienced team of social media advertising experts is ready to tailor a strategy to your unique needs, increasing your social media following, engagement, and awareness through targeted messaging.

Let’s make your website work harder for you. Start your paid social media journey now!