Grow your digital authority

Work with an award-winning digital PR agency

At Optimal, we use traditional PR techniques and elevate them by applying SEO expertise and best practices to enhance digital visibility and ensure lasting engagement with your target audiences. We employ a combination of authoritative backlinking, strategic content development, and competitive media relations strategy to better position your brand online and get the right people talking.

Contact us

Our digital PR services

Digital PR combines SEO strategy and traditional PR methods to create press coverage that converts. Based on our in-depth auditing and your business goals, we’ll curate unique, targeted communications plans to earn you high-quality media coverage and links that will grow your brand and website’s digital authority. We’ll also help you monitor the success of digital PR efforts, with a focus on performance metrics that go beyond those of traditional PR.

Proactive outreach campaigns

We’ll identify and publicize timely stories for your brand. Our team develops strategic pitch angles, identifies and connects with quality media contacts, and crafts messaging worth sharing with the world. Optimal helps you set the story, generate coverage, and rank your brand among industry leaders.

Quality link building

Our link building experts specialize in improving your online presence through strategic link acquisition campaigns. We follow proven methodologies to secure high-quality backlinks from authoritative websites relevant to your business, improving your search engine rankings and overall digital reputation.

Keyword visibility campaigns

We conduct thorough keyword research to identify the most relevant and impactful terms for your industry and gaps in your visibility. Our digital PR team then conducts strategic outreach to secure mentions of your brand on third-party websites that rank highly for these priority keywords. This unique service blends the best of traditional PR with SEO to allow you to reach new, relevant audiences.

Linkable assets

We intentionally plan and build content that online users are looking for. This strategic content naturally attracts citation links and coverage from authoritative sites, improving your brand’s domain authority and attracting new visitors to your site. Our team knows how to help brands like yours build a robust and quality backlink profile through well-optimized, linkable content.

Proprietary surveys and reports

Providing journalists with unique data and insights is one of the best ways to garner authoritative press coverage and build digital credibility and visibility. At Optimal, our team can create and run custom surveys and studies as well as generate whitepapers and reports. These valuable assets can then be pitched to media outlets and used to attract high-quality back links and citations to your website.

Data-backed reporting

Our team builds and delivers comprehensive and customized reports that inform decision-making and identify new outreach opportunities. Backed by our proprietary link valuation tool, we provide transparent and actionable reporting on your digital PR performance. This tool allows us to quantify how likely your earned coverage and links are to impact your bottom-line SEO goals and identify which tactics are most successful for your business.

Let's get started

Improve your online visibility and elevate your digital presence

Competitor analysis

Content creation

eCommerce SEO

Landing page optimization

Mobile optimization

Page speed analysis

Schema optimization

Shopify SEO

Site migration

Technical audit

Technical maintenance

UX optimization

Curated digital PR and link building strategies, elevated results

We’ve worked with some of the most renowned brands across diverse industries, showcasing our proven track record in delivering exceptional digital PR results. Here are some of our recent successes and wins. The next one could be yours.

The Optimal approach

Our approach to digital PR has been crafted and fine-tuned to elevate your digital presence. From a dedicated team of digital PR experts to transparent reporting and technology-driven strategies, our methodology is as dynamic as the digital landscape itself.


Our dedicated team of experienced PR professionals and quality link building specialists works closely with our clients, fostering an environment where collaboration and creativity thrive, making us a true extension of your team.


Optimal strives for open communication and clarity throughout our partnership. From the initial audit of your site to strategy discussions to impact, we keep you informed every step of the way.


Optimal has more than a decade of digital PR experience and an industry-leading record of retaining personnel. Our team has honed our strategies to adapt to the ever-evolving digital environment and stand the test of time.


Any PR agency worth its salt knows that staying ahead means leveraging the latest technologies. As such, we work to remain at the forefront of innovation, employing cutting-edge third-party and proprietary tools for data-driven approaches.


Our team's unwavering commitment to your goals goes beyond routine tasks; it encompasses a genuine passion for your success. We invest time to understand your brand, industry, and needs, allowing us to tailor our efforts to your unique goals.


Embark on your digital PR journey with confidence, thanks to our custom service agreements based on what we believe is necessary to reach success. With us, you can expect a collaborative and results-driven experience that minimizes risk and maximizes the return on your investment.

Digital PR services FAQs

Request a digital PR analysis today

Ready to discover how we can help your business grow? Take the first step toward success by filling out this form. Our experienced team of digital PR experts is ready to tailor a strategy to your unique needs, helping you earn valuable press coverage and links, build your digital authority, and reach target audience members.

Let's make your website work harder for you. Start your digital PR journey now!