Paid Media Specialist (Entry Level) – Los Angeles

We’re looking for an ambitious candidate in LA with a true interest in becoming a digital advertising expert and a drive for career growth.

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About The Role

We’re looking for an ambitious Paid Media Specialist candidate in Los Angeles with a true interest in becoming a digital advertising expert and a drive for career growth, to join our LA Paid Media Team. Applicants should have some experience working with advertising campaigns in Google, Facebook or Amazon’s advertising platform. In this role, you’ll work with our expert team as you learn industry best practices and master the technology tools and analytical skills that have helped us deliver superior digital marketing services to our clients.

At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. 

We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.

Everyone at Optimal has the opportunity to learn, grow, and progress. From our staff-led DEI initiatives to our proprietary training program, we provide our team with the personal and professional development they need to achieve real career advancement. 

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Key Qualities:

  • Analytical – Will love geeking out with us over pivot tables and diving into spreadsheets of data to understand what drives performance.
  • Creative – Appreciates that digital advertising campaigns are equal parts data analytics and good creative design. Can tap into both their right and left brain to come up with creative solutions.
  • Scientifically-Minded – Fancies themselves a bit of a mad scientist. Enjoys testing new ideas, analyzing results, and experimenting with changes to find success.
  • Growth Mentality – Embraces intellectual challenges and seizes opportunities to improve skills and seek out new knowledge.
  • Passionate – Brings it. Hungry, ambitious, motivated, and competitive, with a strong work ethic.
  • Resourceful – Will Google literally anything. A true self-starter who enjoys learning new skills and researching new ideas on their own.
  • Organized and Detail-Oriented – Obsessively makes to-do lists and can’t stand to let things fall through the cracks because they genuinely care about their clients’ success.

Essential Functions, Duties, and Responsibilities:

  • Campaign Creation – Collaborate closely with manager to understand campaign plan and strategy. Accurately and effectively build and launch campaigns based on the campaign plan and strategy. This includes account set-up, campaign planning/organization, implementing campaign settings, and ad copywriting. Use keyword and competitor research to decide what keywords and ad copy to test within the campaigns. Launch campaigns in the digital media channels and monitor for quality assurance, conversion tracking, and performance results.
  • Performance Analysis – Track performance of campaigns by day, week, month, and year. Notify managers of poor campaign performance. Implement changes and new strategies ideated by managers to improve campaign performance.
  • Campaign Management & Optimization – Assist manager with day-to-day campaign management. Implement ad tests and optimizations, including bid changes, keyword management, ad copy edits, ad creative a/b testing, and landing page a/b testing.
  • Manage Advertising Budget - Track daily budget pacing and report findings to manager. With guidance from managers, execute budget changes, to ensure client budgets are adhered to.

Minimum Qualifications & Skill Requirements:

  • 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant experience also applicable. 
  • Relevant school or internship experience- familiarity with Google Ads and/or Facebook Ads through coursework, internships, or other experience.
  • Experience with Microsoft Office Suite, particularly with Excel and PowerPoint.
  • Experience working in Microsoft Office and G Suite products, particularly Excel, Google Sheets, PowerPoint and Google Slides
  • Strong mathematical and analytical skills.
  • Strong written and verbal communication skills and client relationship skills.
  • Ability to manage tasks and support fast-paced projects.

Optimal is proud to offer the following:

  • The base salary ranges from $65,000 to $70,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
  • Open leave (paid time off)
  • Paid Leave for new parents
  • Health insurance (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Student Loan Repayment Program
  • Professional development opportunities
  • Rewards and recognition programs
  • Mobile phone & internet reimbursement and much more

Office Hours

This role is based out of our Los Angeles office. We work on a hybrid basis at our office locations, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary. 

Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.

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World-class benefits

We strive to make every work day a good day, in every way we can. We offer a range of benefits including:

Open leave

Employee matched 401k

Health benefits

Staff events and socials

Student loan repayment

Time off for volunteering

Rewards and recognition programs

Paid leave programs

Professional development