Amazon Marketing Specialist (Paid Media) – Austin, TX

Optimal is hiring an Amazon Marketing Specialist to join our Austin Digital Media team. We’re looking for an ambitious candidate with a drive for career growth and a true interest in becoming an Amazon expert.

Apply now

About The Role

Optimal is hiring an Amazon Marketing Specialist to join our Austin Digital Media team. We’re looking for an ambitious candidate with a drive for career growth and a true interest in becoming an Amazon expert. Applicants should have experience advertising or selling on Amazon. Experience with Google Ads, Facebook Ads or other PPC channels is also a plus.

At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.

As an Amazon Marketing Specialist for Optimal, you are responsible for planning, building and optimizing Amazon Ad campaigns and product listings to drive real business results for our clients.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. 

We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.

Everyone at Optimal has the opportunity to learn, grow, and progress. From our staff-led DEI initiatives to our proprietary training program, we provide our team with the personal and professional development they need to achieve real career advancement. 

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities:

  • Campaign Creation – Build Amazon ad campaigns from the ground up, including account set-up, campaign planning/organization, competitive analysis, keyword research, and ad copywriting.
  • Campaign Management & Optimization – Manage campaigns to ensure that they continually improve over time. Test and optimize bids, keywords, text ads, image ads, video ads, and landing pages to improve campaign performance.
  • Organic Listing Management– Optimize Amazon product detail pages, including titles, bullets, descriptions, images, and A+ content, for higher conversion rates and search ranking.
  • Catalog Troubleshooting – Identify and promptly respond to marketplace issues, such as suspended or suppressed listings, undesirable attribute changes, inventory issues, loss of buy box, etc.
  • Reporting & Analysis – Master the art of performance analysis and client reporting through the daily use of tools such as Amazon Seller Central, Amazon Vendor Central, Amazon Ads, DSP/STV, and more.

Minimum Qualifications & Skill Requirements:

  • Bachelor’s degree in business, marketing, advertising, economics, finance, analytics; or relevant experience through school and/or internships
  • 1+ years of hands-on experience managing Amazon Ads and/or product listings in Seller/Vendor Central
  • Experience with Google Ads, Facebook Ads or other PPC channels is also a plus
  • Proficiency with Microsoft Office Suite or Google Suite, with advanced knowledge of Excel/Google Sheets and PowerPoint/Google Slides
  • Strong mathematical and analytical skills
  • Strong written and verbal communication skills and client relationship skills
  • Strong organizational skills and attention to detail

Optimal is proud to offer the following:

  • The base salary ranges from $50,000 to $62,000 annually depending upon factors including, but not limited to, experience, skill level, education, and location.
  • Open leave (paid time off)
  • Paid Leave for new parents
  • Health insurance (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Student Loan Repayment Program
  • Professional development opportunities
  • Rewards and recognition programs
  • Mobile phone & internet reimbursement and much more!

Office Hours: This role is based out of our Austin office. We work on a hybrid basis at our office location, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.

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World-class benefits

We strive to make every work day a good day, in every way we can. We offer a range of benefits including:

Open leave

Employee matched 401k

Health benefits

Flex spending plan

Staff events and socials

Student loan repayment

Time off for volunteering

Rewards and recognition programs

Paid leave programs

Professional development