Insights - Page 2

Website migrations present many hurdles, each of which have risks to performance.

The AdExchanger Awards serve as a powerful reminder of the potential that lies within the digital marketing industry.

“Our clients expect measurable results and efficient optimization, especially in the dynamic CTV landscape.”

The 2024 Google API leak offers an unprecedented look into the inner workings of Google’s search algorithm.

A strong SEO strategy is critical for any brand looking to be seen as an authority in their industry.

Join us in celebrating James Hall, Sara Weinstein, and Phil Hehn for their unwavering commitment to excellence.

This tool provides instant feedback on your media plans, allowing you to adjust and refine your strategy on the fly for maximum impact.

“Our experts work hard every day to innovate and stay at the forefront of our industry, so this is a testament to their commitment and skill.”

Optimal’s innovative approach to media planning and buying exemplifies the power of creativity and strategic thinking.

What does this change mean for advertisers, and how can Optimal help?

Please join us in celebrating Q4 Optimal Impact Award winners Jacobi Crisler, Zach Adams, and Erin McCauley for their exceptional contributions and commitment to excellence.

Your digital advertising guide to influencing the right person.