Stand out among your competitors

Boost your eCommerce success with our Amazon marketing services

Optimal helps businesses stand out in relentlessly competitive online spaces with specialized Amazon and eCommerce marketing and advertising. Our award-winning team is dedicated to helping your brand navigate and dominate online sales through strategic inventory management, product listing optimization, and more — all designed to elevate your online marketplace performance.

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Trusted by leading brands to deliver first-page results

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Our marketplace and Amazon marketing services

Optimal provides invaluable strategies for businesses navigating the complexities of online retail. We offer services in keyword research, store setup, and ongoing management — everything your brand needs to stand out in crowded online markets, including:

Amazon store setup & Brand Registry

A lot goes into building a successful presence on Amazon, starting with a strategic store setup and securing your brand via Amazon Brand Registry. Our team ensures that your company stands out in a crowded marketplace by setting up compelling product listings, streamlining the registration process, and implementing best practices that are crucial for gaining visibility and trust.

Amazon product listing management & optimization

We meticulously manage and continuously optimize your Amazon product listings, enhancing titles, descriptions, images, and more to improve search rankings, visibility, and credibility. We’ll also analyze competitor listings and implement strategic optimizations that help you outpace the competition while improving your customers’ shopping experience.

Keyword research

Our Amazon and marketplace team conducts in-depth keyword research to identify high-performing search terms relevant to your products. We analyze search volume, competition, and consumer behaviors to strategically integrate these keywords into product listings. This helps to ensure you show up for the right customer when they’re searching, and answer relevant questions or concerns before a purchase.

Amazon advertising

Our Amazon advertising services include campaign setup, management, and optimization. Standing out in a hyper-competitive market can be painstaking, but our team of Amazon experts helps your brand optimize bids on relevant keywords, manage ad placements, and refine campaigns once they go live to maximize ROI and drive sales growth.

Marketplace inventory management

We help manage your product inventory by closely monitoring stock levels, forecasting demand, and optimizing replenishment cycles. Our tailored Amazon and Walmart marketplace advertising strategies increase product visibility and drive sales, allowing us to adjust inventory management practices as needed.

Review management

Part of our online marketplace offerings include review management, monitoring and optimizing listings based on customer feedback on Amazon and other popular eCommerce platforms. We help brands get more positive ratings and reviews, address issues leading to negative feedback, and maintain a positive brand reputation as more customers discuss their experiences with your products.

Let's get started

We take a 360° approach to Amazon & digital marketplace advertising & management with strategies to drive more sales. Reach out to learn how we can help.

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Crafted eCommerce strategies, elevated results

We’ve worked with renowned brands across diverse industries, going above and beyond to deliver exceptional advertising and marketing results.

Here are some of our recent successes and wins.

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Consumer

Growing Amazon eCommerce Revenue by 273% in Three Months

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Consumer

Increasing Revenue 332% with Google Smart Shopping

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Generating brand awareness and revenue for an eCommerce retailer

The Optimal
approach

Our approach to Amazon and eCommerce marketing has been crafted and fine-tuned to elevate your digital presence. From a dedicated, in-house team of Amazon marketing experts to transparent reporting and technology-driven strategies, our methodology is as dynamic as the digital landscape itself.

Collaborative

At the heart of our eCommerce agency is a dedicated team of search specialists. We pride ourselves on fostering an environment where collaboration and creativity with our clients thrive, making businesses feel like we’re truly part of their team.

Transparent

Optimal strives for open communication and clarity throughout our partnership. From the initial strategy discussions to methodological insights to impact, we keep you informed every step of the way.

Experienced

Optimal has 10+ years of experience in eCommerce and Amazon marketing and has an industry-leading record of retaining personnel. Our team has honed our strategies to adapt to the ever-evolving digital environment and stand the test of time.

Technology-driven

Any Amazon advertising agency worth its salt knows that staying ahead means leveraging the latest technologies. As such, we work to remain at the forefront of innovation, employing cutting-edge tools and data-driven approaches.

Dedicated

Our team's unwavering commitment to your goals goes beyond routine tasks; it encompasses a genuine passion for your success. We invest time to understand your brand, industry, and goals, allowing us to tailor our efforts to your goals.

Risk-free

Embark on your eCommerce journey with confidence, thanks to our custom service agreements. With us, you can expect a collaborative and results-driven experience that minimizes risk and maximizes the return on your investment.

Our achievements

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adexchanger awards
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E-commerce and Amazon marketing: frequently asked questions

Request an Amazon consultation today

Ready to discover how we can help your business grow? Take the first step toward marketplace advertising success by filling out this form. Our experienced team of experts is ready to tailor a strategy to your unique needs.

Let’s make your website work harder for you. Start your advertising journey now!