Michael Bassik

Chief Executive Officer

    Michael Bassik is CEO of Optimal, the nation’s leading performance marketing company that combines proprietary data, groundbreaking technology, and innovative media solutions to inspire audiences across a changing media landscape. In addition to leading the company’s strategy, operations, marketing, and growth, he oversees the company’s growing healthcare data and advertising practice. Previously, Michael was co-founder of DSPolitical (now part of Optimal), the nation’s premier voter targeted digital advertising company, and held various leadership positions at WPP and Stagwell (formerly MDC Partners). A sought-after expert on technology and media trends, Michael has been featured in The Wall Street Journal, The New York Times, Fortune, Entrepreneur, Cheddar, and NPR, and was previously named one of Advertising Age’s “40 Under 40” and PRWeek’s “40 Under 40.” A graduate of the University of Pennsylvania and American University’s Washington College of Law, he lives in New York with his wife Alexandra and their three children.

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    Working at Optimal is more than just a job. We’re proudly purpose driven, and make a real difference to our clients, and the people they reach. We’re always looking for talented, energetic, and enthusiastic people to join our team. So if this sounds like you, get in touch.

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