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Brian Wulfe

President, Performance Marketing

    Brian Wulfe is Optimal’s President of Performance Marketing, driving Optimal’s growth and solidifying the company’s reputation as a digital marketing leader. Under Brian’s leadership, Optimal has been consistently named a “Best Place to Work,” reflecting his commitment to fostering a workplace culture that prioritizes client success and excellence in digital media.

    Brian’s strategic acumen and deep expertise in paid search, paid social, search engine optimization, and Amazon advertising have been central to his success. He partners with brands of all sizes, helping them achieve their growth objectives, meet key performance metrics, drive sales, and maximize return on investment. His approach is highly collaborative, ensuring that the strategies implemented not only deliver on business goals but also set new benchmarks in performance marketing.

    Brian holds a degree from the University of Texas and resides in Austin. 

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