Insights - Page 1
NewsEntertainmentHealthcarePerformance Digital MarketingOptimad Media Relaunches as Optimal, Acquires Effective Spend
Today, Optimad Media announced it is relaunching as Optimal and expanding its performance marketing capabilities with the acquisition of Effective Spend
InsightNewsPublic affairsOptimal Expands Blackbook Data With New High-Impact Influencer Segments
Blackbook’s newest update adds a powerful set of policy-relevant influencer segments, now available for instant activation via Deploy.
InsightPublic affairsShifting Influence Beyond Elected Officials
We built Blackbook to give public affairs professionals direct access to curated influencer audiences available in-platform. Learn how to reach them.
NewsPerformance Digital MarketingChatGPT Just Became a Sales Channel — Here’s What Marketers Need to Know
ChatGPT isn’t just answering questions anymore—it’s helping users shop. And in the process, it’s quietly reshaping the path to purchase.
InsightPublic affairsPublic Affairs Trends to Watch: Staying Proactive in a Rapidly Changing Landscape
The traditional approach to public affairs is no longer enough. Organizations must be proactive, adaptable, and ready to engage key stakeholders.
InsightHealthcareThe Future of Healthcare Advertising: Smarter, More Responsible, and More Effective
At Optimal, we help clients build resilient, privacy-first digital advertising programs that thrive no matter how regulations shift.
InsightPerformance Digital MarketingGoogle’s New AI Comparison Mode: What It Means for E-Commerce Brands
Google’s Comparison Mode is a powerful tool, but it takes a strategic partner like Optimal to turn potential into performance.
InsightPublic affairsThe Unstoppable Rise of CTV: What It Means for Public Affairs and Advocacy
The shift to CTV isn’t just a passing trend—it’s a fundamental transformation in how audiences consume content.
White paperPublic affairsOptimal Advocacy Toolkit: Leveraging Precision Targeting and Digital Tools to Drive Public Affairs Success
Your digital advertising guide to influencing the right person.
InsightPublic affairsHere’s Why Your Public Affairs Advertising Strategy Needs a Reset
Whether you’re shaping policy, managing a corporate reputation, or influencing public perception, the old playbook isn’t enough.
NewsPerformance Digital MarketingOptimal Earns Placement on Built In’s Best Places to Work List
Optimal Earns Placement on Built In’s Best Places to Work List for the Fifth Year
NewsPerformance Digital MarketingOptimal wins 2024 Ad Age Global Automotive Marketing Award for Best Use of Data
Optimal and Mazda have earned industry-wide recognition with the 2024 Global Automotive Marketing Award for Best Use of Data.