Insights - Page 1

Today, Optimad Media announced it is relaunching as Optimal and expanding its performance marketing capabilities with the acquisition of Effective Spend

We built Blackbook to give public affairs professionals direct access to curated influencer audiences available in-platform. Learn how to reach them.

ChatGPT isn’t just answering questions anymore—it’s helping users shop. And in the process, it’s quietly reshaping the path to purchase.

The traditional approach to public affairs is no longer enough. Organizations must be proactive, adaptable, and ready to engage key stakeholders.

At Optimal, we help clients build resilient, privacy-first digital advertising programs that thrive no matter how regulations shift.

Google’s Comparison Mode is a powerful tool, but it takes a strategic partner like Optimal to turn potential into performance.

The shift to CTV isn’t just a passing trend—it’s a fundamental transformation in how audiences consume content.

Your digital advertising guide to influencing the right person.

Whether you’re shaping policy, managing a corporate reputation, or influencing public perception, the old playbook isn’t enough.

Optimal Earns Placement on Built In’s Best Places to Work List for the Fifth Year

Optimal and Mazda have earned industry-wide recognition with the 2024 Global Automotive Marketing Award for Best Use of Data.

Website migrations present many hurdles, each of which have risks to performance.