Insights - Page 1

Today, Optimad Media announced it is relaunching as Optimal and expanding its performance marketing capabilities with the acquisition of Effective Spend

Join us in celebrating James Hall, Sara Weinstein, and Phil Hehn for their unwavering commitment to excellence.

“We’ve spent the last year shifting our programmatic spend to an exclusive allow list world. We’re going to be able to replicate the scale of the open exchange in a cleaner, more equitable environment.”

This tool provides instant feedback on your media plans, allowing you to adjust and refine your strategy on the fly for maximum impact.

“Our experts work hard every day to innovate and stay at the forefront of our industry, so this is a testament to their commitment and skill.”

Optimal’s innovative approach to media planning and buying exemplifies the power of creativity and strategic thinking.

What does this change mean for advertisers, and how can Optimal help?

Please join us in celebrating Q4 Optimal Impact Award winners Jacobi Crisler, Zach Adams, and Erin McCauley for their exceptional contributions and commitment to excellence.

Your digital advertising guide to influencing the right person.

“We’ve been impressed by how much Optimal knows about our business and is focused on outcomes.”

We attended unBoxed 2023 to learn about the tech giant’s newest solutions to help our clients stay ahead of the curve.

At Optimal, we celebrate Avery Logan, Matthew Bonus, and Jacob Garber for their exceptional achievements and their embodiment of our values.