Director of Sales – Health

Optimal is seeking a Sales Director, Health to help lead revenue growth, particularly with small to mid-size independent agencies, in our health vertical. Apply now
About the Role
Optimal is seeking a Sales Director, Health to help lead revenue growth, particularly with small to mid-size independent agencies, in our health vertical. The Director of Sales, Healthcare, plays a key role in driving revenue growth and expanding our presence across the healthcare landscape. This is a highly consultative, individual contributor role focused on building relationships, winning new business, and delivering strategic, data-driven solutions to clients. The Sales Director, Health collaborates closely with senior leadership to strengthen existing client partnerships, develop new business opportunities, and drive long-term strategic growth.

Optimal works hard to provide our clients with innovative solutions based on the diverse perspectives of our team. To that end, we're committed to recruiting team members from a wide range of backgrounds and experiences. We encourage applicants of all races, colors, gender identities, religions, ages, sexual orientations, national and ethnic origins, disabilities, marital status, veteran status, and all backgrounds. Optimal is an equal-opportunity employer. Optimal job offers are contingent on the results of a background check.
About the Health Division
Optimal pioneers the best integration of data and technology to reach and persuade audiences with the most efficient and effective data and brand-safe inventory to deliver the most efficient digital media solutions for consumer health brands and organizations. Fully permissioned, transparent, and trustworthy, we protect patient privacy while creating the highest quality audiences anywhere.

Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our team with the personal and professional development they need to achieve real career advancement.

We're always looking for exceptional people to join our team. If this sounds like you, please apply!
Essential Functions, Duties, and Responsibilities
  • Source new business through current and ever-expanding network via pitches/presentations/business discussions
  • Maintain and grow spend across client base
  • Write RFP responses and media plans
  • Accurately track meeting and presentation details to further deal development.
  • Work with campaign management and support teams to ensure client targeting and campaign needs are exceeded
  • Work with the finance department to complete monthly billing tasks
  • Attend conferences and other industry events while professionally representing Optimal
  • Maintain confidentiality and professionalism
  • Ability to travel for in-person client meetings and conferences as needed
  • Perform other duties as assigned
Healthcare Category Fluency:
  • Experience with endemic health publishers and digital platforms
  • Familiarity with competitive targeting and activation offerings
  • Knowledge of back-end measurement (e.g. NRx, script lift, cost-per-diagnosed patient, audience quality, as well as direct response)
  • Familiarity of nuances in targeting needs for pharmaceuticals, clinical trials, OTC products, hospital systems and health topic/issue awareness campaigns
Minimum Qualifications & Skill Requirements:
  • 5+ years of experience in digital strategy, programmatic platform sales, or agency-side business development, including 2+ years of experience in health-related advertising sales. Proven success reaching or exceeding sales goals with a strong network of health clients/partners
  • Understands platforms, analytics, campaign creation and data strategies.
  • Client-focused, with a collaborative problem-solving approach demonstrated through an elevated ability to pitch/present and write proposals
  • Proficiency in CRM tools, Salesforce preferred, familiar with Google Apps, and a strong knowledge of Microsoft Office
  • Excellent written and verbal communication skills
  • Experience with endemic health publishers and digital platforms
  • Familiarity with competitive targeting and activation offerings
  • Knowledge of back end measurement, eg NRx, script lift, cost-per-diagnosed patient, audience quality, as well as direct response
  • Familiarity of nuances in targeting needs for pharmaceuticals, clinical trials, OTC products, hospital systems and health topic/issue awareness campaigns
Optimal is proud to offer the following:
The base salary is commensurate with experience, depending upon factors including, but not limited to, experience, skill level, and location with an opportunity for limitless earning potential via commissions.
  • Annual base salary range is $110,000 - $135,000, depending upon factors including, but not limited to, experience, skill level, education, and location, with an opportunity for limitless earning potential via commissions.
  • Open leave
  • Paid Leave for new parents
  • Five-Year Anniversary Reward
  • 100% employer-paid health insurance for employees (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Student Loan Repayment Program
  • Professional development opportunities
  • Rewards and recognition programs
  • Mobile Phone & internet reimbursement and much more
      Office Hours
      This position is based in New York metro area and is fully remote. Work hours are consistently 9:00 a.m. to 5:00 p.m. Monday - Friday, with the expectation that evening and weekend work will be required as necessary.

      Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.

      Apply now

      World-class benefits

      We strive to make every work day a good day, in every way we can. We offer a range of benefits including:

      Open leave

      Employee matched 401k

      Health benefits

      Work from home options

      Staff events and socials

      Student loan repayment

      Time off for volunteering

      Rewards and recognition programs

      Professional development

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