(Associate) Director of Integrated Media

The (Associate) Director of Integrated Media will oversee all paid media activity for an enterprise-level client across brand and performance channels. They will serve as a primary client-facing media lead, partnering with senior stakeholders and executional marketing teams to build strategy, communicate performance, present insights, and ensure media programs are executed with accuracy and consistency. This role requires strong command of full-funnel media, reporting, and measurement, along with the ability to clearly translate data into actionable next steps. This role also requires the ability to integrate with creative, audience, analytics, consumer journey, organic and all other aspects of holistic marketing.

At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through. 

As an (Associate) Director of Integrated Media for Optimal, you are responsible for collaborating closely with the strategy team to understand the overarching communications and media direction, then work with paid media specialists and business intelligence to ensure that the strategy is implemented effectively and reflected in ongoing optimizations, reporting, and testing.  A high standard for reporting, communication, and collaboration is essential, along with the ability to manage complex programs with direct and indirect reports.

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.

We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.

Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

This role is based out of our Austin office. We work on a hybrid basis at our office locations, with many team members working entirely from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.