Blackbook’s newest update adds a powerful set of policy-relevant influencer segments, now available for instant activation via Deploy.
WASHINGTON, D.C. — Optimal, the leading digital partner for corporate advocacy and public affairs professionals, today announced a major expansion of Blackbook, its proprietary data solution built to reach the individuals shaping policy outcomes behind the scenes.
Blackbook’s newest update adds a powerful set of policy-relevant influencer segments, now available for instant activation via Deploy, Optimal’s powerful programmatic platform built specifically for public affairs and advocacy.
Designed to support faster, more effective advocacy, these audiences allow clients to influence outcomes where decisions are actually made: not just with key decision-makers, but among the staffers, regulators, advisors, and executive leaders shaping final outcomes.
Who Can You Reach with Blackbook?
This expansion adds dozens of new influencer segments across a wide range of industries and policy areas, including:
- Congressional staff (Democrat, GOP, House, and Senate – current and former)
- Executive branch officials and agency personnel
- Policy influencers in energy, environment, healthcare, finance, defense, and transportation
- Intelligence and national security stakeholders
- Fortune 500 executives
- Union leaders and members
- Federal contracting officers
- Media influencers and industry insiders
- Former administration advisors and political operatives
Each segment is built using a layered, privacy-compliant methodology that combines licensing data, public records, and digital behavioral insights, offering precision and scale without compromising speed.
Smart Strategy, Seamless Activation
Blackbook is more than just a data file—it’s a strategic advantage. Whether you're navigating a complex regulatory environment or pushing for policy change in a crowded space, Blackbook ensures you’re reaching the right stakeholders, across the right channels, at exactly the right time.
Available exclusively through Deploy, Optimal’s award-winning media activation platform, Blackbook offers:
- 90%+ match rates for high confidence and performance
- Instant segment access—no build delays, minimums, or upfront fees
- Activation across every channel, including CTV, display, audio, digital out-of-home, and high-impact units
- Support for custom segments, tailored to niche or emerging issue areas
- Cross-functional support from digital strategists and data experts
Let’s Talk Influence
Whether you’re working to shape opinion inside the Beltway or elevate your organization’s voice in state-level conversations, Blackbook gives you the power to act strategically, and at scale.
Contact us to schedule a demo and discuss how Blackbook can support your public affairs goals.
